Purpose & Overall Relevance For The Organization

ISC has to define the window concept & ISC for retail marketing calendar. Role is responsible for designing in-store fixtures and elements required for retail activation by taking inputs from Brand Marketing

Key Responsibilities

Functional;

Own and drive the translation, adaptation and production of ISC elements as per given guidelines of global Retail Marketing Campaigns, Promotions and In-Store Communication tools
Work closely with market Brand Marketing on the development of creative and ensure all necessary global CoE Mono-brand approvals are obtained
Provide complete concept of a campaign including window and ISC
Arrange a pilot for the concept and evaluate with key stakeholders i.e. Brand Marketing, Retail marketing and Visual Merchandizing
Develop in-store communication elements based on store specific needs (eg. store directory, pathfinders etc.)
Work within set budget controls
Work closely with retail marketing and brand marketing to develop activation tools for specific campaigns/promotions
Provide detailed guidelines on the finalized complete docket for VM team and vendors (where applicable)
Train and brief the agency on the element requirements based on the marketing calendar
Keep up to date on what new innovations around materials and concepts being used by competition and other brands
Review the effectiveness of ISC elements through regular feedback from Operations and Visual Merchandizing
Ensure all ISC elements comply with global standards and provide a leading shopping experience for all customers
Support the Visual Merchandising Manager to implement the Global Franchise visual merchandising standards and guidelines in all store concepts and formats within the specified region/area
Ensure all stores within specified region/area comply with Global standards and guidelines and provide a leading shopping experience for all customers.
Identify and communicate local store needs and best practices to the Visual Merchandising Manager
Conduct store visits in line with the store visit plan and ensure that all stores in the specified region/area are visited a minimum of [#] per quarter.
Coach Store Managers and specified store staff within specified region/area on the Global Franchise Visual Merchandising standards and Guidelines.
Keep up-to-date on what competitors are doing and provide feedback to Visual Merchandising Manager on any current and upcoming fashion trends across the Market. Implement locally applicable tactical solutions to competitor actions as advised by the Visual Merchandising Manager
Work within set budget controls
Collation of seasonal/promotional POS collateral numbers and communicates to Marketing Activation Manager
Ensure all windows are displayed in line with specified marketing calendar/campaigns and comply with window guidelines. Ensure these are presented to a high standard, including window stickers, graphics and mannequins

Controlling;

To measure progress on own KPIs
To report to all superiors
To monitor all reports
To monitor and report on customers and competitors sell-through and activities, and propose/initiate/take actions
To provide realistic plans

Authorities

None

Key Relationships

Hub Omnichannel Activation and VM Team
Visual Merchandising team
Brand Activation Team
Category and Merchandising Teams
Market Retail team including:

Retail Back Office (RBO) team (within both Lead and Multifunctional Markets)
Multi-Store Managers
Store Managers and their Store teams
In-Store Visual Merchandisers

Knowledge, Skills And Abilities

Good IT skills (Word, Outlook, Excel, PowerPoint)
Design software fluency (Adobe Graphic suite, Coreldraw, Sketchup, Video editing tools)
Fluency in English and local language of Market HQ
Good numeracy, literacy, verbal and written communication skills
Geographical mobility

Requisite Education And Experience / Minimum Qualifications

Functional: > 3-4 years in sales and/or Marketing, ideally with retail focus

Industry: ideally in apparel/fashion/shoes or FMCG

Leadership: NA

Exposure: Sports, Marketing, Account Marketing

University degree in Fashion/Business with marketing and sales focus

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

Assistant Manager Omnichannel Activation