About Us

We are a frozen food brand focused on ready-to-blend smoothies made for modern HORECA operations. Our products help cafés, cloud kitchens, hotels, QSRs, gyms and fitness studios to serve consistent, nutritious smoothies with zero prep, zero confusion, and minimal wastage.

Role Overview

We are looking for a high-energy HORECA Sales Executive to onboard cafés, restaurants, hotels, cloud kitchens, and QSRs for our ready-to-blend smoothie range. The role involves field sales, product demos, tastings, trial conversions, and relationship management.

Key ResponsibilitiesSales & Business Development

Identify and onboard HORECA clients (cafés, restaurants, hotels, cloud kitchens, QSRs)
Pitch and explain the ready-to-blend frozen smoothie concept
Conduct product demos, tastings, and trials
Convert trials into repeat and monthly orders
Achieve monthly sales and outlet onboarding targets

Account Management

Build strong relationships with owners, chefs, and F&B managers
Ensure smooth reordering and client satisfaction
Gather feedback and support menu integration
Upsell new flavours and product extensions

Field & Operations Coordination

Plan and execute daily outlet visits
Coordinate with internal teams for:
Dispatch & Order fulfilment
Maintain lead trackers, visit reports, and order status
Follow up on payments as required

Required Skills & ExperienceMust-Have

1–4 years of HORECA / Institutional / B2B sales experience
Experience selling to cafés, restaurants, or food service outlets
Strong communication and negotiation skills
Comfortable with field sales and daily outlet visits
Ability to close deals after sampling/trials

Good to Have

Experience in frozen foods, beverages, dairy, FMCG, or food ingredients
Understanding of menu costing, margins, and wastage control
Existing HORECA contacts
Basic Excel or CRM knowledge
Familiarity with cold storage / freezer-based products

What We Offer

CTC: 3–5 LPA + performance incentives
Opportunity to grow with a fast-scaling food brand
Exposure to HORECA, QSR, and café chains
Hands-on role with strong learning and growth potential

Ideal Candidate Profile

Street-smart, energetic, and relationship-driven
Comfortable working weekends when required
Passionate about food, beverages, and clean eating trends
Can sell value, not just price

Institutional Sales Executive - HoReCa