Role & Responsibilities

Build and optimize AI-first content and data pipelines to improve visibility across LLM platforms
Design and implement Generative Engine Optimization (GEO) strategies (next-gen SEO for AI search)
Work on prompt optimization, retrieval structuring, and semantic ranking for AI systems
Collaborate with marketing and product teams to ensure content is AI-consumable and discoverable
Optimize structured and unstructured data for LLM ingestion (RAG pipelines, embeddings, metadata tagging)
Analyze how AI systems surface content and continuously improve ranking signals within AI outputs
Experiment with AEO (Answer Engine Optimization) techniques for direct answer-based discovery
Monitor performance using AI analytics tools and refine strategies based on user query patterns

Ideal Candidate

Strong GEO / AI Search Optimization / AI-Driven SEO Profiles
Mandatory (Experience 1): Must have 3+ years of experience in SEO,Tech seo with 1+ years of experience in GEO or Tech GEO (AI/ML Engineering)
Mandatory (Experience 2): Must have deep hands-on experience in SEO, AEO (Answer Engine Optimization), or emerging GEO (Generative Engine Optimization), including content ranking, keyword/query optimization, or search visibility strategies
Mandatory (Experience 3): Exposure to AI/LLM ecosystems such as ChatGPT, Google Gemini, or similar platforms, including understanding of how responses are generated and ranked
Mandatory (Experience 4): Experience working on content optimization, structured data, metadata tagging, or semantic search systems to improve discoverability
Mandatory (Skills 1): Strong understanding of SEO fundamentals and evolution towards GEO / AI Search Optimization
Mandatory (Skills 2): Hands-on exposure to prompt engineering, embeddings, vector search, or RAG-based systems
Mandatory (Skills 3): Ability to analyze user search/query behavior and optimize content accordingly for AI engines
Mandatory (Skills 4): Understanding of content structuring for AI consumption (schema, context building, knowledge representation)
Mandatory (Education): MBA in Marketing OR BE/BTech in IT / Information Science / AI / ML or related fields
Mandatory (Company): Candidates from Digital-first companies, consumer tech, fintech, SaaS, or marketing agencies with strong exposure to search/content optimization
Mandatory (Note): This is not a traditional SEO-only role. The client is looking for candidates who understand the shift from SEO AEO GEO, combining AI + content + search optimization
Preferred (Skills): Experience with AI content tools, LLM APIs, or analytics platforms, exposure to growth marketing, performance marketing, or product-led growth, understanding of AI evaluation metrics and ranking signals
Preferred (Colleges): Tier 2 / Tier 3 colleges with strong practical experience

Skills: search,platforms,analytics,ml,prompt,metadata,seo,optimization

Generative Engine Optimisation Executive (GEO, AEO)