We are seeking an experienced and result-oriented Senior SEO & AIO/GEO Strategist to lead organic growth initiatives across multiple client accounts. The ideal candidate should have deep expertise in Technical SEO, Content Strategy, AI Search Optimization (AIO), Generative Engine Optimization (GEO), and Organic Lead Generation.

The role requires someone who can build and execute search strategies that improve visibility not only on Google Search but also across AI-powered search experiences such as ChatGPT, Gemini, Perplexity, and other emerging answer engines.

Key Responsibilities

SEO Strategy & Growth

Develop and execute comprehensive SEO strategies aligned with business and lead-generation objectives.
Drive organic traffic growth, qualified leads, and conversions across client websites.
Conduct keyword research, search intent mapping, and competitor analysis.
Create quarterly SEO roadmaps with measurable KPIs.

AIO (AI Optimization) & GEO (Generative Engine Optimization)

Develop strategies to improve brand visibility within AI-generated search results.
Optimize content for AI answer engines and generative search platforms.
Implement entity-based SEO and semantic search strategies.
Build topical authority frameworks to increase AI citation opportunities.
Monitor brand mentions and citations across AI search ecosystems.
Create structured content formats that enhance discoverability in generative search.

Technical SEO

Conduct technical SEO audits and recommend implementation fixes.
Manage website crawlability, indexation, Core Web Vitals, schema markup, site architecture, and internal linking.
Work closely with development teams to ensure SEO best practices are implemented.
Monitor and resolve technical SEO issues proactively.

Content Strategy

Develop content clusters, topic authority plans, and content calendars.
Collaborate with content writers to create SEO-driven, high-quality content.
Optimize existing content to improve rankings and user engagement.
Identify content gaps and opportunities based on competitor analysis.

Analytics & Reporting

Track performance using GA4, Google Search Console, Looker Studio, SEMrush, Ahrefs, Screaming Frog, and other SEO tools.
Prepare monthly performance reports highlighting traffic, rankings, leads, and ROI.
Analyze user behavior and recommend optimization opportunities.
Monitor algorithm updates and proactively adjust strategies.

Off-Page SEO & Digital Authority Building

Develop white-hat link-building and digital PR strategies.
Identify opportunities for authoritative backlinks and brand mentions.
Support reputation-building initiatives that strengthen organic authority signals.

Team & Client Management

Lead SEO discussions with clients and internal stakeholders.
Mentor junior SEO executives and content teams.
Present strategic recommendations and performance reviews confidently.
Collaborate with design, content, paid media, and development teams.

Required Skills & Experience

Experience

5–8+ years of hands-on SEO experience.
Proven track record of growing organic traffic and generating business leads.
Experience handling multiple client accounts across industries.

Technical Expertise

Strong understanding of:
Technical SEO
On-page SEO
Off-page SEO
Local SEO
International SEO
Entity SEO
Semantic Search
AIO/GEO methodologies

Tools

Hands-on experience with:

Google Analytics 4 (GA4)
Google Search Console
Ahrefs
SEMrush
Screaming Frog
Looker Studio
Google Tag Manager
Surfer SEO / Clearscope (preferred)
AI-assisted SEO tools and platforms

Additional Skills

Strong analytical and problem-solving abilities.
Excellent communication and presentation skills.
Ability to translate data into actionable business insights.
Understanding of conversion rate optimization (CRO) is a plus.

Key Performance Indicators (KPIs)

Organic traffic growth
Qualified lead generation
Keyword ranking improvements
AI search visibility and brand mentions
Growth in topical authority
Technical SEO health score
Organic conversion rate
Backlink quality and authority growth
Client retention and account performance

Ideal Candidate Background

If your goal is to build a future-ready SEO practice around lead generation + AIO/GEO, I would ask HR to prioritize candidates who have:

5–8 years agency experience

Managed multiple accounts simultaneously

Hands-on experience with:

Ahrefs
SEMrush
Screaming Frog
GA4
GSC
Looker Studio

Understanding of:

Entity SEO
Semantic SEO
Topic Clusters
AI Search Optimization (AIO)
GEO (Generative Engine Optimization)
Digital PR

Can demonstrate:

Organic lead growth
Traffic growth
Revenue impact

Search Engine Optimization Consultant