About the Role

We are looking for a highly analytical and execution-focused professional who can manage and scale our Meta advertising ecosystem while building data-driven automation frameworks. This role requires expertise in Meta Ads management, campaign optimization, budget allocation, performance analysis, data automation, Google Apps Script, and the practical application of AI tools to improve marketing efficiency and decision-making. The ideal candidate should be equally comfortable working with advertising platforms, spreadsheets, automation workflows, and AI-powered solutions.

Key Responsibilities

Meta Ads Management

Create, launch, and manage Meta (Facebook & Instagram) advertising campaigns
Upload and maintain ad creatives, audiences, and campaign structures
Monitor campaign performance and optimize for ROAS, CPA, CAC, CTR, CPM, and conversion metrics
Conduct A/B testing across creatives, audiences, placements, and bidding strategies
Scale winning campaigns while maintaining profitability targets
Track and improve funnel performance across awareness, consideration, and conversion stages

Budget Planning & Optimization

Manage daily, weekly, and monthly advertising budgets
Allocate budgets across campaigns based on performance insights
Forecast spend, revenue, and return metrics
Identify opportunities to improve marketing efficiency and reduce acquisition costs

Data Analysis & Reporting

Build dashboards and reports for marketing performance tracking
Analyze campaign, customer, and revenue data to generate actionable insights
Develop automated reporting frameworks using Google Sheets, Looker Studio, and related tools
Present findings and recommendations to leadership teams

Data Automation & Process Improvement

Automate repetitive marketing and reporting workflows
Develop and maintain Google Apps Script solutions
Integrate data from Meta Ads, Google Analytics, Shopify, CRM, and other platforms
Build automated alert systems and performance monitoring tools
Reduce manual effort through workflow automation and API integrations

AI & Marketing Technology

Evaluate and implement AI tools to improve marketing performance
Use AI for campaign analysis, audience insights, creative testing, reporting, forecasting, and workflow automation
Explore LLMs, AI agents, prompt engineering, and automation platforms to improve team productivity
Identify opportunities where AI can improve decision-making and operational efficiency

Cross-Functional Collaboration

Work closely with creative, growth, e-commerce, and technology teams
Translate business objectives into measurable marketing initiatives
Support experimentation and growth initiatives through data-backed recommendations

Required Skills & Qualifications

Must Have

3+ years of experience in Meta Ads management.
Strong understanding of performance marketing metrics and attribution.
Hands-on experience with Meta Ads Manager.
Advanced proficiency in Microsoft Excel and Google Sheets.
Strong analytical and problem-solving skills.
Experience building automated reporting systems.
Working knowledge of Google Apps Script.
Experience with marketing data analysis and dashboard creation.
Familiarity with AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms.
Ability to independently identify opportunities and execute solutions.

Preferred

Experience with Shopify, GA4, GTM, Looker Studio, Supermetrics, or similar tools.
Experience with APIs and data integrations.
Knowledge of SQL and Python.
Experience in D2C, e-commerce, or consumer brands.
Experience building AI-powered workflows and agents.
Understanding of predictive analytics and marketing automation platforms.

Ideal Candidate Profile

Data-first decision maker
Strong business understanding and commercial mindset.
Comfortable handling large datasets and complex marketing funnels.
Naturally curious about AI and emerging technologies.
Proactive problem solver who automates manual work.
Can bridge marketing, analytics, and technology functions effectively.

Performance Marketing & Marketing Automation Specialist (Meta + Data + AI) 3+ Years