About Fraganote

At Fraganote, we create fragrances inspired by memories, landscapes, nature, and design. Our products are crafted with a luxury-first approach while remaining accessible to modern consumers. Every bottle is designed to tell a story — through scent, aesthetics, and experience.

We are building a brand that sits at the intersection of fragrance, culture, content, and storytelling.

Role Overview

We are looking for a Senior Executive – Influencer Marketing to lead and execute influencer collaborations across platforms for Fraganote.

This role will focus on building strong creator relationships, executing influencer campaigns end-to-end, driving brand awareness and engagement, and ensuring all collaborations align with Fraganote's luxury and premium brand positioning.

The ideal candidate should have hands-on experience managing influencer campaigns, strong understanding of creator ecosystems, and the ability to independently handle collaborations and campaign execution.

Key Responsibilities

Identify, onboard, and manage influencers across Instagram, YouTube, and emerging creator platforms aligned with the brand aesthetic.
Plan and execute influencer campaigns for launches, collections, and ongoing brand storytelling initiatives.
Handle end-to-end influencer coordination including outreach, negotiations, campaign briefs, timelines, and deliverables.
Drive product seeding, gifting campaigns, PR outreach, and paid creator collaborations.
Build and maintain strong long-term relationships with influencers, talent managers, and agencies.
Track campaign performance metrics including reach, engagement, conversions, and ROI, while sharing regular performance reports.
Ensure all influencer content aligns with Fraganote's luxury brand tone, aesthetics, and visual guidelines.
Stay updated with influencer trends, platform updates, viral formats, and competitor activity.
Coordinate closely with internal teams including brand, content, performance marketing, and design for smooth campaign execution.
Identify new creator opportunities and scalable influencer partnership ideas for the brand

Requirements & Qualifications

3–5 years of experience in influencer marketing, preferably within D2C, beauty, fragrance, fashion, lifestyle, or consumer brands.
Strong understanding of Instagram, YouTube, and evolving creator ecosystems.
Proven experience handling both barter and paid influencer collaborations.
Excellent communication, negotiation, and relationship management skills.
Working knowledge of influencer analytics, campaign tracking, and ROI measurement.
Strong organizational skills with the ability to manage multiple campaigns simultaneously.
Creative mindset with a strong understanding of content aesthetics and brand positioning.
Prior experience working with agencies, creator managers, or influencer platforms is preferred.
Bachelor's degree in Marketing, Communications, Business, or a related field.

Senior Executive - Influencer Marketing