Personalization, Json, Salesforce Marketing Cloud, LWC, APEX, Apis, Sql, AMPscript, Segmentation, audience segmentation, Agentforce, Identity resolution, Data graphs, CMS workspaces, Platform events, Campaign performance reporting, Data sync, Marketing Cloud Next, Unified customer data concepts, Marketing data integration, Flow Builder, Contact data management, Salesforce Data Cloud, Omnichannel engagement, Data 360

SAP ABAP development, Open SQL HANA optimized, SAP modules FI MM SD PP, Fiori UI5 integration, OOABAP Object-Oriented Programming, integration techniques IDoc RFC Web Services OData, data dictionary performance tuning, AMDP ABAP Managed Database Procedures, CDS Views Core Data Services