Role & Responsibilities

We are looking for a strategic and hands-on Head of Content to lead end-to-end content vision and execution across all formats — text, audio, video, interactive, and AI-generated content. The ideal candidate should have deep experience building scalable content ecosystems for consumer-facing platforms and driving audience engagement through content innovation.

This role will own content strategy, content operations, AI-powered content transformation, and cross-functional execution while ensuring consistency in brand voice, quality, and business impact.

Key Responsibilities:

Define and execute enterprise-wide content strategy across text, video, audio, and emerging formats.
Build and scale AI-driven content capabilities including content generation, personalization, automation, and optimization.
Lead content lifecycle management from ideation to production, distribution, and performance measurement.
Drive audience growth, engagement, and conversion through impactful content initiatives.
Collaborate closely with Product, Marketing, Design, Data, and Technology teams.
Establish content governance, quality standards, editorial frameworks, and operational processes.
Build and lead high-performing content teams across multiple functions.
Use analytics and customer insights to continuously optimize content performance.
Stay ahead of trends in GenAI, digital storytelling, content platforms, and consumer behavior.

Mandatory Skills:

Strong experience managing large-scale content ecosystems.
Expertise across content formats — text, audio, video, and AI-assisted content.
Hands-on exposure to AI/GenAI content tools and content automation platforms.
Strong understanding of content analytics, audience behavior, SEO, and engagement metrics.
Experience leading large teams and stakeholder management.

Ideal Candidate

Strong Head of Content profile –
Mandatory (Experience 1) – Must have minimum 12+ years of experience in Content Strategy, Content Operations, and Digital Content leadership roles.
Mandatory (Experience 2) – Proven experience leading and scaling content across multiple formats including text, audio, video, interactive, and digital platforms.
Mandatory (Experience 3) – Expertise in content strategy, editorial frameworks, content lifecycle management, audience analytics, SEO, content personalization, AI tools, content governance, and performance measurement.
Mandatory (Experience 4) – Must have hands-on exposure to AI-powered content creation, GenAI tools, content automation, or AI-driven content transformation initiatives.
Mandatory (Experience 5) – Demonstrated experience in driving content engagement, audience growth, customer retention, and business impact through data-backed content strategies
Mandatory (Experience 6) – Strong team leadership experience with cross-functional collaboration across Product, Technology, Marketing, Design, and Analytics teams
Mandatory (Company) – Strong preference for candidates from FinTech, Consumer Internet, Media, OTT, EdTech, Digital Platforms, or large-scale B2C organizations.
Mandatory (CTC) – The CTC breakup offered will be up to 75% Fixed + 25% Variable, as per company policy
Preferred (Experience 1) – Experience in building AI-first content ecosystems and personalization frameworks
Preferred (Experience 2) – Exposure to recommendation engines, automation workflows, or content intelligence platforms.
Preferred (Experience 3) – Prior experience handling large-scale content teams and multi-channel content distribution.
Preferred ( Gender ) - Female candidates are highly preferred.

Perks, Benefits and Work Culture

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India's most diversified Non-banking financial companies, and among Asia's top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we're present in India.

Content Head (B2C, AI)