Role & Responsibilities

Build and optimize AI-first content and data pipelines to improve visibility across LLM platforms
Design and implement Generative Engine Optimization (GEO) strategies (next-gen SEO for AI search)
Work on prompt optimization, retrieval structuring, and semantic ranking for AI systems
Collaborate with marketing and product teams to ensure content is AI-consumable and discoverable
Optimize structured and unstructured data for LLM ingestion (RAG pipelines, embeddings, metadata tagging)
Analyze how AI systems surface content and continuously improve ranking signals within AI outputs
Experiment with AEO (Answer Engine Optimization) techniques for direct answer-based discovery
Monitor performance using AI analytics tools and refine strategies based on user query patterns

Ideal Candidat

eStrong GEO / AI Search Optimization / AI-Driven SEO Profile
sMandatory (Experience 1): Must have 3+ years of experience in SEO,Tech seo with 1+ years of experience in GEO or Tech GEO (AI/ML Engineering
)Mandatory (Experience 2): Must have deep hands-on experience in SEO, AEO (Answer Engine Optimization), or emerging GEO (Generative Engine Optimization), including content ranking, keyword/query optimization, or search visibility strategie
sMandatory (Experience 3): Exposure to AI/LLM ecosystems such as ChatGPT, Google Gemini, or similar platforms, including understanding of how responses are generated and ranke
dMandatory (Experience 4): Experience working on content optimization, structured data, metadata tagging, or semantic search systems to improve discoverabilit
yMandatory (Skills 1): Strong understanding of SEO fundamentals and evolution towards GEO / AI Search Optimizatio
nMandatory (Skills 2): Hands-on exposure to prompt engineering, embeddings, vector search, or RAG-based system
sMandatory (Skills 3): Ability to analyze user search/query behavior and optimize content accordingly for AI engine
sMandatory (Skills 4): Understanding of content structuring for AI consumption (schema, context building, knowledge representation
)Mandatory (Education): MBA in Marketing OR BE/BTech in IT / Information Science / AI / ML or related field
sMandatory (Company): Candidates from Digital-first companies, consumer tech, fintech, SaaS, or marketing agencies with strong exposure to search/content optimizatio
nMandatory (Note): This is not a traditional SEO-only role. The client is looking for candidates who understand the shift from SEO → AEO → GEO, combining AI + content + search optimizatio
nPreferred (Skills): Experience with AI content tools, LLM APIs, or analytics platforms, exposure to growth marketing, performance marketing, or product-led growth, understanding of AI evaluation metrics and ranking signal
sPreferred (Colleges): Tier 2 / Tier 3 colleges with strong practical experienc

ePerks, Benefits and Work Cultur

eOur people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India's most diversified Non-banking financial companies, and among Asia's top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we're present in India

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Generative Engine Optimisation Executive (GEO, AEO)