Summary:

We're looking for a results-driven SEO Lead / Manager to lead our organic growth initiatives across both B2B and B2C verticals. You'll be responsible for crafting and executing SEO strategies that drive traffic, improve rankings, and generate leads/revenue. You must have a strong handle on technical SEO, content optimization, and team leadership.

Key Responsibilities:

Develop and execute comprehensive SEO strategies for both B2B and B2C websites.
Conduct in-depth technical SEO audits and implement solutions (site structure, crawlability, indexing, Core Web Vitals, schema markup, etc.).
Collaborate with content, dev, product, and marketing teams to align SEO with business goals.
Lead and mentor a team of SEO specialists, content writers, and outreach professionals.
Monitor and report on SEO performance using tools like GA4, GSC, SEMrush, Ahrefs, Screaming Frog, etc.
Own the keyword research process and identify new content opportunities for organic traffic growth.
Optimize existing content for better rankings and UX.
Oversee link-building strategies and off-page SEO initiatives.
Stay ahead of algorithm updates and emerging trends to ensure our strategies remain competitive.
Support international SEO and multilingual site optimization (if applicable).
Drive SEO A/B testing to validate strategic changes.

Required Skills & Qualifications:

5+ years of SEO experience, with a proven track record in both B2B and B2C domains.
Strong technical SEO skills (JavaScript SEO, site speed optimization, canonical issues, hreflang, redirects, crawl budget management, etc.).
Hands-on experience with tools like Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, SurferSEO, etc.
Experience managing SEO for large-scale websites.
Solid understanding of HTML, CSS, and CMS platforms (WordPress, Shopify, Magento, HubSpot, etc.).
Demonstrated success leading SEO teams and managing cross-functional collaboration.
Excellent analytical, project management, and communication skills.
Comfortable presenting strategies and performance to stakeholders.

Preferred (Nice-to-Have)

Experience with headless CMS and modern front-end frameworks.
Familiarity with local SEO, international SEO, and ecommerce SEO.
Understanding of CRO and how it ties into SEO strategy.
Familiarity with AI tools used in SEO/content workflows.

Team Lead - SEO / Digital Marketing