About the Role

We are looking for a Performance Marketer (D2C & Marketplaces) to drive customer acquisition, revenue growth in ecommerce marketplaces.

This role will own paid marketing, organic growth, and CRM engagement across channels including Google Ads, Facebook Ads Manager, WhatsApp marketing, and email campaigns, while also managing marketplace advertising on platforms like Amazon and Flipkart.

The ideal candidate will combine data-driven performance marketing with strong ecommerce understanding to scale revenue while improving ROAS, ACoS, and customer lifetime value.

What You'll Own

D2C Performance Marketing

Plan and execute paid acquisition campaigns for the D2C website
Manage campaigns across Google Ads and Meta Ads
Optimize campaigns to improve conversion rates and reduce cost per acquisition
Drive growth in website traffic, conversions, and revenue

Marketplace Advertising

Manage advertising across marketplaces including Amazon and Flipkart.
Responsibilities include:
Keyword research and campaign optimization
Managing auto and manual campaigns
Reducing ACoS while increasing marketplace revenue
Identifying hero products and scaling ads for top-performing SKUs

SEO & Organic Growth

Drive SEO strategy for the D2C website
Optimize product pages, category pages, and blog content for search visibility
Improve organic traffic and reduce dependency on paid marketing

CRM & Customer Retention

Own customer engagement through:
WhatsApp marketing campaigns using tools such as Smartflo
Email marketing automation

Campaigns include:

Abandoned cart recovery
Reorder reminders
Product education campaigns
Promotional and seasonal campaigns

Marketing Analytics & Reporting

Track campaign performance including ROAS, ACoS, CAC, and conversion rates
Build marketing dashboards and provide actionable insights
Optimize budget allocation across channels

What Success Looks Like

Increased D2C website revenue and traffic
Reduced ACoS across marketplace ads
Improved ROAS across Meta and Google campaigns
Higher repeat purchase rate through CRM channels

Who This Role Is For

3–6 years experience in performance marketing for ecommerce or D2C brands
Strong experience with Meta Ads, Google Ads, and marketplace advertising
Knowledge of SEO and ecommerce growth strategies
Experience with CRM marketing such as WhatsApp and email automation
Highly analytical and comfortable working with marketing data

Why Join Us

Opportunity to build and scale a high-growth ecommerce brand
Work closely with leadership on marketing strategy and growth initiatives
Own the full funnel from customer acquisition to retention