Company: Media247 Digital

Location: Remote (UAE-based time zone preferred)

Type: Full-time or Freelance Contract

About Media247 Digital

Media247 Digital is the performance and creative arm of Media247 Group, a leading UAE-based outdoor and digital marketing agency. We work with top regional and international brands across real estate, luxury, automotive, tourism, and lifestyle sectors.

Our mission is to craft ideas that move audiences — through powerful storytelling, sharp strategy, and creative execution.

Role Overview

We're looking for a Social Media & Digital Copywriter who can turn strategy into storytelling. Someone who understands how tone, timing, and trends shape brand perception — and who can write for both organic and paid formats across platforms.

This role blends creativity and data-driven thinking: crafting engaging copy that not only sounds good but performs well. You'll collaborate closely with designers, strategists, and media teams to develop thumb-stopping social media content, campaign scripts, ad copy, and digital brand narratives.

Key Responsibilities

Write compelling, on-brand copy for social media posts, ad campaigns, reels, videos, blogs, and website content.
Collaborate with creative and marketing teams to conceptualise campaigns that align with strategy and funnel stages.
Adapt tone and messaging across different industries — from luxury and lifestyle to real estate and tourism.
Create high-performing copy variations for A/B testing across Meta, Google, LinkedIn, and TikTok.
Research trends, hashtags, and cultural insights to ensure relevance and engagement.
Ensure all content aligns with brand guidelines, tone of voice, and compliance standards.
Write concise, SEO-optimised headlines, captions, and CTAs for both organic and paid formats.
Participate in brainstorming sessions and contribute to campaign ideas and creative storytelling.

Qualifications

3+ years of experience in copywriting, content creation, or social media marketing, preferably within an agency setting.
Proven ability to write persuasive, platform-specific copy (Instagram, LinkedIn, YouTube, TikTok, etc.).
Strong understanding of content funnels and how to tailor copy for awareness, consideration, and conversion stages.
Excellent command of English grammar, tone, and storytelling.
Basic understanding of SEO, analytics, and ad performance metrics is a plus.
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
A creative mindset with the ability to think strategically and adapt to different brand voices.

What We Offer

Work with diverse brands across multiple industries and regions.
Remote flexibility and a collaborative creative environment.
Opportunity to grow within a data-driven, high-performance marketing team.
Exposure to AI tools, automation, and advanced content-creation workflows.
Media247 Digital is an equal-opportunity employer. We value creativity, diversity, and collaboration, and we welcome applicants from all backgrounds.

Social Media Copywriter

Social Media & Digital Copywriter