Role & Responsibilities

Roles & Responsibilities

Drive end-to-end growth of the D2C business, including revenue, profitability, and unit economics.
Responsible for meeting monthly/quarterly/annual targets for the brand website.
Manage digital acquisition, performance marketing, and channel efficiency across paid, affiliate, and

influencer channels.

Lead retention, CRM, and lifecycle strategies across Email, SMS, WhatsApp, Push, and loyalty/referral

programs.

Own CRO, run A/B experiments, improve website/landing page funnels, and work with tech/design for UX

upgrades.

Monitor customer experience, logistics, cancellations/RTO reduction, and collaborate with CX teams.
Build dashboards, track KPIs, analyse performance data, and drive decision-making through insights.

Ideal Candidate

Strong D2C Growth Manager / Ecommerce Growth Manager profiles
Mandatory (Experience 1) – Must have 4+ years of experience in D2C, Ecommerce, Consumer Internet, or Digital-first brands.
Mandatory (Experience 2) – Candidate should currently be working as a Growth Manager, Ecommerce Manager, D2C Growth Manager, Retention Manager, Performance Marketing Manager, or similar growth-focused role.
Mandatory (Experience 3) – Must have end-to-end ownership of website revenue/business, including acquisition, conversion, retention, and revenue growth.
Mandatory (Experience 4) – Strong hands-on experience managing performance marketing channels such as Meta Ads, Google Ads, Affiliates, Influencer Marketing, and other paid acquisition channels.
Mandatory (Experience 5) – Must have experience owning and improving key growth metrics such as ROAS, CAC, Conversion Rate, AOV, LTV, Repeat Purchase Rate, and Revenue.
Mandatory (Experience 6) – Experience driving retention and CRM initiatives through Email, SMS, WhatsApp, Push Notifications, Loyalty Programs, and Customer Lifecycle campaigns.
Mandatory (Experience 7) – Hands-on experience with Shopify and growth analytics tools such as GA4, WebEngage, Mixpanel, Clevertap, MoEngage, or similar platforms.
Mandatory (Experience 8) – Strong experience in CRO (Conversion Rate Optimization), A/B Testing, Landing Page Optimization, Funnel Analysis, and Website Growth.
Preferred (Domain) – Candidates from D2C Wellness, Health, Beauty, Personal Care, Nutrition, FMCG, Lifestyle, Fashion, or Consumer Brands will be preferred.

Skills: revenue,conversion rate,crm,drive,performance marketing,ecommerce,customer,d2c

Growth Manager (D2C, Ecommerce)