Summary

This job is provided by apna.co Job Summary:

We are looking for a dynamic and result-driven Senior Associate to lead Below-The-Line (BTL)

partner onboarding initiatives at Urban Company.

The role involves managing a team of

Business Development Associates (BDAs), driving partner acquisition through field activities,

and ensuring efficient execution of onboarding strategies.

Key Responsibilities

Manage and lead a team of 10+ Business Development Associates (BDAs)
Conduct daily stand-up meetings to review progress, align on goals, and resolve

challenges

Assign daily/weekly/monthly targets to BDAs and track performance
Identify and allocate target areas for BDAs to conduct partner search and onboarding

activities

Develop and refine effective sales pitches and onboarding strategies for BDAs
Monitor field activities and provide real-time guidance and support
Organize and execute BTL activities such as events, campaigns, and field drives to

generate leads

Ensure smooth onboarding of partners and maintain quality standards
Analyze performance metrics and optimize strategies for better conversion rates
Coordinate with internal teams for seamless onboarding and partner experience

Required Qualifications

Bachelor's degree in Business, Marketing, or a related field
6 months to 1 year years of experience in field sales, BTL marketing, or partner

acquisition

Experience in team handling and field operations
Strong leadership and communication skills
Ability to work in a target-driven, high-pressure environment

Preferred Qualifications

Experience in marketplace platforms or service-based industries
Strong understanding of local market dynamics
Prior experience in managing onboarding funnels and conversion tracking

Key Competencies

Team management and leadership
Target orientation and execution excellence
Problem-solving and decision-making
Strong interpersonal and communication skills
Adaptability and ownership mindset

Performance Metrics

Number of partners onboarded
Team target achievement rate
Conversion rate from lead to onboarding
Efficiency of BTL campaigns and events
Team productivity and engagement

Compensation & Benefits

Salary: 40,000 – 50,000 per month
Company-provided laptop
Medical insurance coverage
Provident Fund (PF) benefits
Learning and growth opportunities

Career Growth

Opportunity to grow into Team Lead / Area Manager roles within the Business Development

function.