Job Description

This role focuses on uncovering and interpreting the needs, motivations, and pain points of both existing and potential MOBA players in India. By gathering user feedback and behavioral data from multiple channels, the role transforms insights into actionable product improvements and go-to-market strategies. We are seeking a user insights expertnot merely a community or research manager someone who can bridge player understanding with product and marketing strategy in the Indian gaming landscape.

Responsibilities:

Conduct player research through surveys, interviews, community listening, and market analysis to deeply understand user motivations, unmet needs, and pain points.
Collaborate closely with analysts and researchers to identify user needs and market opportunities in India. Provide strategic recommendations on product features and marketing campaigns, and develop frameworks and actionable insights that inform gameplay content, cosmetic offerings, metagame systems, and publishing initiatives.
Drive product strategy to effectively meet the needs of our target audience, and lead cross-functional teams including R&D, publishing, and other key departments to successfully execute these strategies.

Desired Qualifications

5+ years of experience in user research, business strategy, product management, or consulting within the gaming industry.
Proven experience supporting live-service or competitive titles.
Strong understanding of MOBA players motivations and in-game behaviors.
Demonstrated experience in leveraging insights to shape marketing, segmentation, and publishing strategies.
Excellent analytical and communication skills, with a proactive and goal-driven mindset.
Proficiency in English and Hindi (or other major Indian languages); deep understanding of Indian gaming culture and user habits.
Willingness to travel occasionally to HQ China for cross-regional collaboration.

Unleash Your Potential at MOONTON Games

MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends: Bang Bang. But we're also so much more! We're a global game development and publishing powerhouse with our award-winning games and intellectual properties!

At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you're a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless.

Perks & Benefits

- Flexible working hour arrangements

- Work-In-Office meal benefits

- Unlimited office pantry snacks & afternoon tea arrangements!

- Exclusive in-game benefits

- Comprehensive medical benefits

- Attractive bonus structure

- Collaboration with a dynamic, global team around the world

- Rank promotion program

- Convenient & accessible locations

- Mentorship program for new employees to quickly get familiar with the business and corporate culture

- Annual company trip

- Fun celebrations during major festivals

- Team building activities

- Mental health & wellness initiatives

- MOONTON Talks & educational programs

- Exclusive game-themed gifts during special occasions

Apply via LinkedIn now to unleash legendary moments together! Only shortlisted candidates will be notified.

User Insights & Regional Growth Manager