Job Title: Video Producer (Performance Marketing)

Role Overview

We're looking for a Video Producer who can take complete ownership of end-to-end video production for performance marketing, lead generation, brand awareness, and pre-sales campaigns. This role demands a strong blend of creative thinking, production execution, and operational efficiency.

You will be responsible for translating marketing objectives into high-performing video assets—delivered at speed, scale, and quality.

Key Responsibilities

1. Project Ownership

Take complete ownership of video/ad projects from brief to final delivery
Understand campaign objectives (performance, lead gen, awareness) and align video output accordingly
Ensure timely delivery with high production and storytelling standards

2. Pre-Production Planning

Break down scripts and concepts into actionable production plans
Plan shoots including location, casting, props, schedules, and crew requirements
Collaborate with marketing and content teams to refine scripts for video effectiveness

3. Production Execution

Lead and manage shoots on-ground or remotely
Direct talent and coordinate with cinematographers to achieve desired visual output
Ensure efficient use of time, resources, and crew during production

4. Post-Production Supervision

Work closely with editors and motion designers to shape the final output
Ensure videos are optimized for performance (hooks, pacing, retention, CTA integration)
Maintain consistency in brand tone, quality, and messaging

5. Cross-Functional Collaboration

Collaborate with:
Cinematographers
Production Coordinators
Editors & Motion Designers
Marketing & Performance Teams
Act as the central point of communication across all stakeholders

6. Performance-Driven Content Approach

Continuously iterate based on performance metrics (CTR, watch time, conversions)
Bring a content-creator mindset to scale production without compromising quality
Stay updated with trends in ad creatives, short-form content, and digital storytelling

Required Skills & Qualifications

3–6+ years of experience in video production, preferably in ads or digital content
Strong understanding of performance marketing creatives and video funnels
Hands-on experience in managing end-to-end video production workflows
Ability to manage multiple projects simultaneously under tight deadlines
Strong storytelling, visual sense, and attention to detail
Excellent communication and team collaboration skills

Good to Have

Experience in EdTech or D2C performance marketing
Understanding of platform-specific content (Meta, YouTube, Instagram, etc.)
Basic knowledge of editing/motion tools (Premiere Pro, After Effects)
Experience working with high-volume content pipelines

What Success Looks Like

Consistently delivering high-performing video ads
Efficient turnaround time across multiple projects
Strong coordination across teams with minimal friction
High ownership with minimal supervision

Video producer