About The Role

We are looking for a Senior Product Marketing Manager (SPMM) to drive market-facing strategy, sharpen our competitive edge, and accelerate growth across key verticals. This role sits at the intersection of product, sales, and marketing, acting as the voice of the market internally and the voice of the product externally.

You will play a critical role in shaping product positioning, messaging, and go-to-market strategy, while partnering closely with sales and demand generation teams to improve pipeline quality and win rates.

What Will You Do

Market & Competitive Intelligence

Track market trends, customer needs, and the competitive landscape; build and maintain competitive intelligence frameworks and benchmarking analysis
Develop actionable sales tools such as battle cards, objection-handling frameworks, and deal insights
Act as a bridge between field teams and product, ensuring market feedback informs product strategy

Product Positioning & Messaging

Define product positioning, value propositions, and messaging frameworks
Craft clear, differentiated narratives tailored to ICPs, segments, and buying personas
Simplify complex product capabilities into compelling, customer-centric value propositions
Adapt messaging across multiple audiences, including prospects, customers, analysts, and internal stakeholders

Sales Enablement

Create and maintain high-impact sales collateral (pitch decks, one-pagers, case studies, ROI tools)
Enable and train sales teams to improve win rates and deal velocity
Develop objection-handling guides and competitive battle cards

Vertical Strategy & Demand Generation

Define TAM, TAL, and segmentation strategies, including micro-segmentation
Identify high-potential use cases and whitespace opportunities
Partner with digital marketing and design teams to execute targeted campaigns that drive pipeline
Collaborate with sales to improve conversion across key verticals

Communication & Stakeholder Management

Influence cross-functional stakeholders across product, sales, marketing, and leadership without direct authority
Present strategies and recommendations confidently to senior leadership
Drive alignment while managing competing priorities
Communicate with clarity across internal forums and customer facing interactions

What are we looking for

Must Have

4–6 years of experience in product marketing, strategy, or related roles (preferably in SaaS/B2B tech)
Strong understanding of go-to-market strategy, sales cycles, and enterprise buying behavior
Experience partnering closely with sales teams and driving measurable revenue outcomes
Analytical mindset with the ability to translate insights into actionable strategies

Good To Have

Experience working in high-growth or category-creating SaaS environments, especially in MarTech, Customer Engagement, or AI-led products
Exposure to analyst relations, customer marketing, or working with tools like CRM, marketing automation, and analytics platforms
Strong storytelling and content creation skills, with the ability to influence through narratives across formats (decks, campaigns, thought leadership)

Measures Of Success

Improved conversion rates and higher win rates across key segments
Faster deal cycles and strong adoption of sales enablement assets
Increased pipeline contribution from target verticals and better competitive wins

Who will you report to: Associate Director- Product Marketing

Why Join Us

Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation.
You are passionate about technology and its impact on the high-growth mobile technology space
Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide.
Flourish in an Environment that Nurtures Growth and Curiosity

Learn More

Get to know us better before you apply!

Check out our product documentation, engineering blog, and customer stories to see how we work and what we value.

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About CleverTap

CleverTap is the world's leading AI-first, all-in-one customer engagement and retention platform, redefining how brands build lasting customer relationships in the Agentic era. Powered by its proprietary CleverAI™ Decisioning Engine and the Agentic Universe, CleverTap enables autonomous, real-time decision-making that helps organizations deliver 1:1 individualized experiences at scale while maximizing ROI.

Its unified platform brings together an AI-native Personalization Engine, automated Journey Orchestration, its proprietary Customer Data Platform – TesseractDB™, and deep customer and product analytics to power truly intelligent, self-optimizing engagement across channels including mobile, web, email, SMS, WhatsApp, and more. By seamlessly connecting data, insights, and activation, CleverTap ensures every interaction is contextual, coordinated, and conversion-driven.

Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines and a Strong Performer in The Forrester Wave™, CleverTap is at the forefront of the shift from campaign-led marketing to agent-led growth. Trusted by more than 2,000 global brands including IKEA, Tesco, Burger King, Levi's, Decathlon, Domino's, 7-Eleven, Jio, Grab, Carousell, and Emirates NBD, CleverTap helps businesses drive measurable growth through meaningful, autonomous customer engagement.

Backed by Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap has 600+ employees across offices in the US, Europe, the Middle East, Asia, and LATAM.

For more information, visit https://clevertap.com/ or follow us on Linkedin and X. Join us in shaping the future of engagement.

CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.