Job Description: Social Media & Performance Marketing Executive

Company:Siddharth Bhanushali Advisory Pvt. Ltd.
Location: Dombivli, Maharashtra (Work from Office)

We are looking for a Social Media & Performance Marketing Executive to manage and grow our online presence while driving impactful paid campaigns. This role is a blend of creative social media management and data-driven performance marketing, making it ideal for someone who enjoys both content and analytics.

If you are passionate about social media, paid ads, and performance-driven growth in the education and finance space, this role is for you.

KeyResponsibilities:
1. Social Media Management

· Plan and execute monthly content calendars aligned with campaigns and business goals.

· Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories.

· Publish daily content across Instagram, YouTube, Facebook, and LinkedIn.

· Write compelling captions & CTAs to boost engagement and conversions.

· Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).

· Track and share user engagement insights with the team.

2. Performance Marketing

· Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).

· Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations.

· Execute A/B testing of creatives, ad copies, and landing pages.

· Run retargeting campaigns and support funnel optimization.

· Prepare and maintain weekly performance reports.

Analytics & Growth

· Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).

· Stay updated on social trends, platform algorithms, and ad marketing benchmarks.

· Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.

Qualifications

· 2–4 years of experience in Social Media & Performance Marketing (EdTech/Finance preferred).

· Bachelor's degree in Marketing, Mass Communication, or equivalent.

· Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging.

· Strong written & verbal communication skills in English & Hindi.

Preferred Skills

· Experience with YouTube Lives or webinars.

· Knowledge of SEO for social content, hashtag strategies, and lead-gen via CTAs.

· Interest in stock market/finance-related content.

What You'll Get

· Be part of one of India's most influential financial education brands.

· Mentorship from experienced marketers and creators.

· Structured learning opportunities with room for creative and analytical growth.

· A collaborative, family-like culture with performance-linked benefits.

About Us

Siddharth Bhanushali Advisory Pvt. Ltd. is a leading Stock Market Education company in India. Founded

in 2018, our dream is to spread system-based financial education to the farthest places in India. We

believe that every Indian household should grow financially using the Stock Market. With that vision

in mind, our company has mentored 1 lakh+ students across 60+ countries.

Our YouTube channel, started by our founder Siddharth Bhanushali, has one of the largest reach in the

country. Our channel boasts 1.2M+ subscribers with 64M+ views. We are a fun place to work with a

family-like company atmosphere. Above all else, our reputation in the Market, as a high-quality

financial training institute, is strong. You may go through our below YouTube channel to have an

understanding of the work we do

YouTube Link:

https://www.youtube.com/channel/UCoi7mlbUebBpQmDtB3L557A/videosview_as=subscriber

Website - www.siddharthbhanushali.com

If you are interested in adding value to the career and are passionate about the role, you are welcome

to apply with your resume to [HIDDEN TEXT]

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