Type

Full-Time · Immediate hiring

Level

Mid-Senior · 2–4 years experience

Location

Remote (India) · Async/sync overlap with US PST (2 pm – 11 pm India time)

Reports To

VP of Marketing; dotted-line reporting to the CEO

⚠️ MANDATORY REQUIREMENT

Startup Experience is a MUST. If you have never worked in a high-growth, high-ambiguity product startup environment, DO NOT APPLY. We operate at the speed of AI, and we are looking for the battle-hardened resilience and system thinking only a startup veteran possesses.

THE ROLE

This is a high-ownership, high-autonomy leadership position responsible for managing a critical business function. You will lead the end-to-end pipeline from member enrollment through utilization and revenue tracking for Digbi Health's B2B2C programs, ensuring that closed client contracts translate into high levels of member enrollment and engagement.

With Digbi experiencing 100% year-over-year revenue growth, this role is pivotal in bridging the execution gap by maximizing enrollment, activity, and retention across covered populations.

WHAT YOU'LL OWN

Revenue & Utilization

Own and track member enrollment numbers across all active employer and health plan clients
Drive utilization targets — ensuring enrolled members become active, engaged program participants — and report weekly status to leadership
Identify under-performing client accounts and build targeted re-enrollment or win-back campaigns
Partner with the clinical and product teams to remove friction from the member journey

Member Enrollment Campaigns

Design, execute, and optimize outreach campaigns targeting eligible but un-enrolled members across each client population
Manage campaign scheduling, messaging variants, and client-specific context
Coordinate with Client Success and Ops teams to get clean population lists and measure campaign impact
Lead enrollment targets for program-based, conditions-based, Dependents, and geographic cohorts, based on claims financial data.

Automation & Operations

Orchestrate campaign workflows using Claude-powered automation, including checklists, workflow management, and status tracking
Build and maintain the central marketing and enrollment dashboard (open rates, click rates, enrollments by client and cohort).
Drive the implementation checklist for new client launches

Cash-Pay / D2C (Emerging Workstream)

As Digbi builds its DTC cash-pay product, own the B2C enrollment funnel: landing pages, email journeys, conversion tracking
Manage coordination across the intern cohort (Amazon listing, Instagram, content) so workstreams run without daily oversight

WHAT WE'RE LOOKING FOR

Strategist + Operator

A dynamic professional capable of translating strategic concepts into immediate, high-impact campaigns. You possess a systems-thinking mindset paired with a rigorous attention to detail.

2–4 years of experience in growth marketing, revenue operations, or digital health program management
Proficiency with AI tools and the ability to build complex projects using Claude
Competency in writing basic Python scripts
Strong systems-thinking skills to isolate problems and implement tech-first AI solutions
Experience with SEO tools and building for AI-first search environments
Proven track record of taking ownership of key metrics—such as enrollment or activation rates—and achieving targets
Strong analytical skills: comfortable pulling data, diagnosing drop-offs in a funnel, and acting on what you find
Experience with CRM and marketing automation tools (FreshSales, Iterable, HubSpot, or equivalent)
Excellent written communication — able to write client-ready copy and internal strategy memos with equal facility
MBA from a strong program (IIM, ISB, IIT MBA, or equivalent) strongly preferred
Exposure to the US healthcare, employer benefits, or digital health space is a significant plus
Self-directed: able to operate autonomously when leadership is traveling, unavailable, or heads-down on strategy

WHAT SUCCESS LOOKS LIKE

Day 30: Audit client roster, ship the initial enrollment campaign, and launch the reporting dashboard framework.

Day 60: Execute and measure 20+ campaigns, demonstrate visible enrollment improvements, and manage client implementations.

Day 90: Own enrollment reporting, implement growth plans for all accounts, and lead cross-functional launch checklists.

ABOUT DIGBI HEALTH

Our team of medical and technology professionals is dedicated to supporting over 100 million people affected by generic chronic care programs and stigma. We help those facing obesity, weight-related inflammation, digestive problems, skin issues, chronic pain, hypertension, high cholesterol, and diabetes.

Making an Impact

Digbi is a value-based digital platform focused on precision care for inflammatory conditions affecting insulin, musculoskeletal, gut, and skin systems related to obesity. These risks differ by ethnicity and gender due to the interplay of genetics, lifestyle, and gut microbiome.

Digbi uniquely combines gut microbiome, genetic, blood, and lifestyle data to provide personalized care for a diverse workforce. Our programs are approved and funded by major insurers and employers, and we're conducting human trials with top medical schools. Digbi's services deliver improved health outcomes and cost savings.

OUR CORE VALUES:

Caring

We care for our members who have entrusted us with their health, and for each other in the Digbi family.

Accountable

We act with an ownership mindset, taking full responsibility for reducing healthcare costs and addressing root causes.

Customers Come First

Without customers, we won't exist. We always put them first.

Build Antifragility

We encourage calculated risk-taking and learning from mistakes to foster growth and resilience in a dynamic market.

Simplify. Simplify. Simplify.

We translate complex science and healthcare processes into simple, intuitive products and experiences.

Full Stack Business Owner - Growth