About Swiggy:
Founded in 2014, Swiggy is India's leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.

About Servd
In 2024, Swiggy joined forces with Servd (formerly known as Mumbai Foodie), a leading Food Media House renowned for creating original content that highlights and recommends the best experiences in the city's food and beverage landscape. From restaurant reviews and chef interviews to collaborations, events, and more, Servdhas built a reputation as a trusted guide for food lovers. What began in Mumbaihas now expanded to Pune, Bengaluru, Hyderabad, Goa, Delhi, Chennai, Kolkata, and Rajasthan -with more cities on the horizon.

To get a better grasp of the work we do, take a look at our city pages:
→ @mumbaifoodie
→ @l etsfigrr
→ @pune.servd
→ @bengaluru.servd
→ @hyderabad.servd
→ @goa.servd
→ @delhi.servd
→ @chennai.servd
→ @kolkata.servd
→ @rajasthan.servd
→ @servd.india

Job Summary

As the Head of Content, you will be responsible for leading the content strategy and execution for our tier 2 & tier 3 cities that come underServd: India Next.You will be a key driver of growth and engagement, ensuring that our content resonates with target audiences and contributes to our overall business objectives.

What will you work on

. Network-Wide Strategy & Execution: Lead the end-to-end development of a high-impact content strategy for all network cities. You'll ensure our brand DNA remains intact while the regional teams execute flawlessly on the ground.

. Operational & Creative Standards: Work with the team and oversee day-to-day operations across multiple locations, ensuring high-quality, consistent delivery and maintaining creative standards throughout the network.

. Performance & Optimization: Keep a pulse on the data. You'll monitor content performance against KPIs, identifying what's working and pivoting strategies to ensure we're always winning in the feed.

. Business Acumen & Strategic Partnerships: Identify high-value opportunities to partner with the right brands that align with our brand identity. Leveraging business savvy to drive growth while maintaining editorial integrity.

. Audience & Community Building: Deeply understand our TA. You'll foster community engagement through strategic digital content, localized events, and initiatives that make us the voice of the city.

. Strategic Partnerships: Build and nurture high-level relationships with key stakeholders - from F&B giants to local legends - to expand our reach and enhance our content offerings.
. Team Leadership & Mentorship: Hire, lead, and inspire a powerhouse team of creatives across all network cities. You are responsible for fostering a collaborative culture and looking over their growth within the organization.
Who are we looking for

. Someone with an unwavering passion for the culinary landscape and a mastery of the digital advancements that drive it. . A true F&B specialist with deep knowledge of food, dining culture, hospitality trends, and the evolving restaurant ecosystem across cities. . A seasoned leader who can translate complex city experiences into engaging, original content that aligns seamlessly with visual elements. . A strategic thinker who is deeply familiar with Instagram's features, trends, and best practices, and knows how to use them to hit revenue targets. . An expert communicator with an instinctive design sensibility and the ability to manage relationships with PR teams, chefs, and owners across the network.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law

Head of Content - India Next