Location: Bengaluru (work from office)

Role Overview

We are seeking an experienced Growth Product Manager to join our team and drive product adoption, user engagement, and revenue growth.

The ideal candidate will be passionate about using data to identify growth opportunities, optimize user experiences, and build features that deliver measurable business impact.

Key Responsibilities

Define and own strategic north star metrics to drive growth across current product lines.
Lead external growth initiatives across channels to improve lead generation, consideration, and conversion by streamlining processes and reducing friction.
Design and execute product-led initiatives—such as lite versions, demo environments, self-serve trials, and low-barrier experiences—that creatively generate and nurture leads, reduce merchant anxiety, and accelerate product trials.
Own and grow the Partner Training Portal as a channel for educating partners, creating new leads, and driving adoption of BIK's offerings.
Work with the Customer Success team to generate actionable insights that drive retention and upsell opportunities.
Identify high-leverage product opportunities through data analysis, user feedback, and experimentation.
Partner cross-functionally with design, engineering, and marketing to execute growth experiments and roll out impactful product changes.
Support GTM teams on campaign strategy, channel adoption, and user education to ensure new features and initiatives reach their audience effectively.
Define success metrics, track KPIs, and regularly report on performance, learnings, and improvement areas.

Qualifications

Required

2+ years of product management experience, with at least 1 years focused on growth
Proven track record of driving user adoption, engagement, and revenue metrics
Experience with B2B SaaS products, preferably in e-commerce, customer support, or marketing technology
Strong analytical skills with ability to derive insights from complex data sets
Excellent communication and stakeholder management abilities

Preferred

Experience with AI-powered products and driving AI feature adoption
Knowledge of customer support platforms, helpdesk solutions, or omnichannel marketing tools
Familiarity with product analytics tools

Impact You'll Have

Directly influence key business metrics including retention, upsell, and AI adoption
Shape the evolution of our platform's user experience and feature set
Enable e-commerce businesses to leverage cutting-edge AI technologies for customer engagement
Drive data-informed decision making across the organization

Interview process

We follow a fast-paced and friendly interview process, just like the way we work. There are typically four rounds in total.

The first round will be the assignment round
The second round focuses on understanding your approach to solving problems viz your assignment solution, and how you work as a PM
The third round will be more about overall fitment and technical expertise.
The fourth round will be a virtually proctored Aptitude Test

Interview best practices

In some interviews you would be required to write your thoughts on google docs. Have a notebook /pen also handy in case you need to jot down your thoughts.
Please make sure that you are in an environment that allows you to turn your camera on and make the interview more interactive.

About Company

Vision : BIK helps e-commerce companies in India to generate more revenue. We work with big e-commerce players in India like Livspace, Firebolt, Tata Brands, Forum mall. We have two products BIK and Manifest AI. Our vision is to be the market leaders in the marketing automation category across the world.

Scale : We process more than a billion events across these brands on an yearly basis which is increasing rapidly MOM.

Fuel : Monetizing the product from early days we have a solid business model and our revenue numbers are growing at a healthy pace. Apart from this we are funded by top investors in the world like Sequoia capital and Ycombinator.

People : We have a culture which gives you a lot of challenges to solve and at the same time get high rewards.

Growth Manager(Digital Marketing)

Growth Product Manager