About Nua:

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women's wellness in India.

Starting with our innovative, chemical-free and India's only fully customizable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 15 lakh women, we are already India's largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman's needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

Role Overview:

We are looking for a highly driven and detail oriented Senior Executive – B2C Logistics Operations who will own day to day last mile delivery performance, drive courier partner accountability, and proactively solve for customer experience gaps.

This role requires a hands on operator with strong analytical capabilities, who can work in a fast paced start-up environment, take independent decisions, and continuously optimize logistics performance.

Key Responsibilities:

1. Last Mile Operations Management

Own end to end B2C shipment lifecycle from dispatch to delivery
Monitor daily shipment performance across courier partners (EDD adherence, first attempt success,
NDR rates)
Ensure timely first delivery attempts, especially for shipments nearing or breaching EDD
Drive courier partner follow ups for delayed, stuck, or exception shipments

2. Exception Handling & Escalation Management

Act as the single point of contact for Customer Experience (CX) team for all logistics related issues
Resolve high priority escalations (EDD breaches, no attempt cases, lost shipments) with urgency
Ensure closure of escalations within defined SLAs
Build SOPs to reduce recurring issues

3. Performance Monitoring & Analytics

Track and improve key metrics:

i. EDD adherence

ii. First Attempt Success Rate

iii. RTO %

iv. Delivery TAT

Conduct lane wise analysis to identify bottlenecks and cost inefficiencies
Perform RTO analysis (geography, courier performance) and recommend corrective actions

Key Skills & Competencies:

Strong analytical mindset with proficiency in Excel / Google Sheets
High ownership and accountability ability to operate independently
Excellent problem solving and stakeholder management skills
Strong follow up and negotiation skills with external partners
Ability to thrive in a fast paced, start-up environment
Detail oriented with a bias for action

Preferred Qualifications:

3–6 years of experience in B2C logistics / last mile operations / supply chain
Experience working with logistics aggregators (Click Post, Shiprocket, etc.)
Prior experience in D2C / e-commerce / start-up ecosystem preferred

What Success Looks Like in This Role:

Improvement in EDD adherence and first attempt success rates
Reduction in RTO and NDR percentages
Faster resolution of CX escalations
Data driven decision making and continuous cost optimization
Strong courier partner accountability and performance improvement

Senior Executive B2C Logistics Operations