About Artha Group

Artha Group is a performance-first investment house managing 2,300 crores across domestic and international investment vehicles, including Category I & II AIFs, LLPs, and Private Limited companies. With active investments in 130+ startups, with 32+ successful exits, and 10+ renewable energy projects. We operate at the convergence of capital precision and operational depth.

Role Overview

This is not a content strategy role.

This is not a copywriting role.

This role owns end-to-end social media execution and amplification.

You will ensure that all content produced by the Content & Community team is planned, formatted, published, amplified, and measured with precision.

You are accountable for distribution quality, platform hygiene, and performance visibility.

Location: Mumbai (Full-Time, Onsite)

Function: Social Media Execution & Digital Amplification

Key Responsibilities

Social Media Planning & Calendar Ownership

Own the end-to-end social media calendar across LinkedIn, Instagram, X, and YouTube.
Coordinate weekly and monthly publishing schedules with the Content & Community team.
Ensure timely approvals and zero slippage in posting timelines.
Plan platform-specific publishing frequency aligned with campaign priorities.

Content Formatting & Platform Packaging

Format and design post creatives using Canva or similar tools for platform-ready publishing.
Adapt content layouts to suit each platform's technical and engagement requirements.
Resize, structure, and optimize visuals to maintain brand consistency.
Ensure captions, tagging, hashtags, and link placements are accurate and aligned.
Maintain visual and formatting discipline across all posts.

Publishing & Amplification Execution

Execute daily publishing across all active platforms without error.
Coordinate leadership amplification and internal reposting mechanisms.
Support paid boosting where required and track amplification results.
Monitor comments, mentions, and inbound engagement for timely routing.
Ensure no high-visibility content goes live without structured review.

Performance Tracking & Reporting

Track engagement rates, impressions, follower growth, clicks, and conversions.
Build weekly structured dashboards for internal review.
Present monthly performance summaries with clear insights and recommendations.
Identify underperforming formats and recommend measurable adjustments.
Maintain clean tracking systems for campaign-level performance.

Platform Hygiene & Reputation Discipline

Ensure all Artha social profiles remain updated and accurate.
Monitor brand mentions and public interactions across platforms.
Maintain professional and timely engagement standards.
Ensure bio, links, and descriptions reflect current positioning.

Candidate Profile

4–6 years of hands-on experience in social media execution or digital publishing.
Strong working knowledge of LinkedIn, Instagram, X, and YouTube publishing workflows.
Proficiency in Canva and basic creative formatting tools is mandatory.
Experience tracking analytics and preparing performance dashboards.
Ability to work in a structured, deadline-driven environment.
High attention to detail with zero tolerance for publishing errors.

Compensation

Total Annual Compensation: 21,00,000
Fixed annual salary - 18,00,000
Confirmed retention bonus (paid annually) - 3,00,000

Digital & Social Media Associate