About Secret Alchemist

Secret Alchemist is India's first clean perfume and aromatherapy-led personal care brand. Founded with a purpose to make wellness simple, our formulations are IFRA-certified, vegan, and therapeutic-grade, blending the science of aromatherapy with fine fragrance artistry.

We are a brand built on honesty, transparency, and mindful luxury co-founded by Ankita Thadani, Samantha Ruth Prabhu, and Akash Valia.

Our mission

To make Clean. Conscious. Cultured. living aspirational, accessible, and part of everyday rituals.

Role Overview

The Social Media Manager at Sacred Alchemist is the custodian of the brand's digital voice and community. This role goes beyond posting content it is about building meaningful, engaging, and conversation-led storytelling that deepens the audience's connection with the brand. The individual will plan and manage the social media calendar, ensure consistent brand expression across platforms, track performance, and continuously evolve content to drive growth in followers, engagement, and relevance.

Key Responsibilities1. Social Media Calendar & Platform Management

Own and manage the monthly social media calendar across Instagram, Facebook, and LinkedIn.
Plan content in alignment with brand launches, campaigns, collaborations, cultural moments, and ongoing wellness narratives.
Ensure consistency in brand voice, tone, visual language, and philosophy across all platforms.
Maintain a balance between educational, storytelling, community-driven, and engagement-led content.

2. Content Strategy & Storytelling

Conceptualize and script content ideas including reels, static posts, carousels, stories, UGC briefs, and campaign narratives.
Translate the brand's philosophy into simple, relatable, and emotionally engaging stories that encourage interaction and dialogue.
Ensure every piece of content is intentional, meaningful, and aligned with Sacred Alchemist's values of wellness, authenticity, and simplicity.

3. Influencer & UGC Content Planning

Create structured content calendars and briefs for influencers and UGC creators.
Ensure creator content remains authentic while staying on-brand and engagement-focused.
Coordinate timelines, deliverables, and storytelling angles with creators to maximize impact and community connection.

4. Engagement & Community Building

Monitor comments, DMs, and interactions to ensure timely and thoughtful responses.
Actively look for opportunities to spark conversations, polls, Q&As, and interactive formats that strengthen community participation.
Build a warm, informed, and responsive brand presence online.

5. Coordination & Execution

Coordinate with design, production, and external teams for photoshoots, video edits, and creative assets.
Ensure smooth execution from idea to posting, maintaining quality and timelines.

6. Performance Tracking & Reporting

Track and analyze key metrics including follower growth, reach, engagement, saves, shares, and content performance.
Create regular reports to assess what is working and where optimization is required.
Use insights to refine content strategy and continuously improve engagement and growth.

7. Trend & Market Awareness

Stay updated on digital trends, platform updates, competitor activity, and creator-led campaigns.
Identify trends that align organically with the brand and adapt them thoughtfully rather than reactively.

What Success Looks Like in This Role

Consistent growth in followers, engagement, and community trust
A social feed that feels intentional, warm, educational, and interactive
Content that people save, share, respond to, and feel emotionally connected to
A strong creator and UGC ecosystem that feels aligned and authentic

What You'll Gain

Hands-on experience in brand building with India's most exciting clean beauty startup.
Exposure to campaign strategy, content planning, and influencer marketing.
Direct mentorship from the founders team.
The chance to contribute to a fast-scaling D2C brand redefining India's wellness narrative.