Role Summary

We are looking for a high-ownership Category Planning & Growth professional who will drive category performance through data-led planning, sharp pricing, and strong merchandising execution. The role sits at the intersection of category strategy, analytics, and cross-functional execution, and is responsible for identifying growth opportunities, fixing under-indexed areas, and working with multiple teams to deliver measurable outcomes

.This is a hands-on role for someone who enjoys solving ambiguous problems, working with data, and influencing decisions across category, supply chain, marketing, and operations.

Key Responsibilities

1. Category Planning & Performance Ownership

Own end-to-end category performance including GMV, margins, availability, and growth metrics.
Build weekly and monthly category plans with clear targets and execution priorities.
Track SKU-level and sub-category performance to identify over- and under-indexed areas.

2. Pricing & Commercial Levers

Own category pricing strategy including price ladders, KVIs, and margin guardrails.
Run competitive benchmarking vs relevant online and offline competitors.
Identify price elasticity and recommend actions to improve conversion or margin.

3. Merchandising & Assortment

Oversee category merchandising across platforms (app/store), ensuring the right products are surfaced at the right time.
Identify assortment gaps and long-tail inefficiencies; work with category managers to rationalize or expand ranges.
Support seasonal, festive, and thematic merchandising initiatives.

4. Growth Opportunity Identification

Use data to identify growth pockets—by customer cohort, geography, price band, or use-case.
Diagnose why certain SKUs or sub-categories are underperforming (pricing, placement, availability, awareness).
Translate insights into clear growth plans with owners, timelines, and expected impact.

5. Cross-Functional Collaboration

Work closely with Category, Supply Chain, Operations, Marketing, and Tech teams to execute category plans.
Align demand forecasts, inventory planning, and promotions to category goals.
Act as the single point of coordination for category-level initiatives.

6. Analytics & Reporting

Build and own dashboards tracking category KPIs.
Present insights and recommendations to senior stakeholders in a clear, structured manner.
Continuously improve decision-making frameworks using data.

We hope you have...

2–5 years of experience in Category Management, Business Analytics, Pricing, or Planning (e-commerce, retail, FMCG, q-commerce preferred).
Strong analytical skills with hands-on experience in Excel/Sheets; ability to work with large datasets.
Solid understanding of pricing, margins, promotions, and category economics.
Ability to structure problems and convert insights in to action.
Comfortable working with multiple stakeholders and driving alignment.

Category sell side lead

Deputy Director - Category Demand Sell Side Planning