Introduction

A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows.

You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat.

Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.

Your Role And Responsibilities

Build, execute, deploy and monitor campaigns using Adobe Campaign in multiple channels, including email, SMS, digital, and direct mail
Provide forecasted volumes in campaign requirement sessions
understand JS in Adobe Campaigns and APIs
Apply business rules, inclusions, exclusions and guide segmentation.
Collaborate with client team to set up email, and SMS creatives using standard templates in Adobe Campaign Classic.
Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Campaign template and personalization attributes are correct.
Perform QA on audience and creative to ensure the right customers are receiving the correct campaign content and the defined mandatory checks for all email creatives are completed before scheduled/manual deployments.
Perform Audience file validation against the specific creative to confirm correct set of customers is receiving the campaign.
Perform checks on the creative for design, layout and preview with the actual populated data.
Perform rendering validation across multiple operating systems and device types
Scheduling and launching campaigns after all QC steps are performed.
Track deployment details and schedules per requirements.
Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deployment
High-level understanding of databases from Customer data to Campaign data level
Understanding of data flows and ETL/workflow schedules
Hands-on experience in SQL, Oracle, or another relational database for building package triggers
Monitoring system health, providing input for the application server and providing database server clean-up activities
Monitor automated campaigns

Preferred Education

Master's Degree

Required Technical And Professional Expertise

Graduate or postgraduate with 5 to 8 years of relevant work experience in marketing automation/ marketing cloud platforms and digital marketing with certification in Adobe Campaign Business Practitioner level.
Adobe, SQL, MS Office
Project management skills by collaborating with key stakeholders.
Strong understanding of data segmentation concepts

Preferred Technical And Professional Experience

Prior experience with Adobe platforms like Adobe Campaign Classic, Campaign Standard/AJO/AEP
Data Engineering Skills
Ability to think on feet, multi-task, prioritize and work under pressure
Responsible, with a positive attitude and ability to work well with a team
Flexibility to work in different time zones to accommodate global projects

PROCESS INNOVATION PROFESSIONAL-MARKETING OPERATIONS