research writing, Content Marketing, Powerpoint, Ms Word, SEO fundamentals, collaboration tools

Campaign analytics reporting and dashboard creation, Knowledge of B2B demand generation and customer lifecycle marketing, Marketing automation and lead nurturing workflows, HubSpot Marketing Hub CRM, CRM management lead scoring and audience segmentation, Understanding of SaaS business models and enterprise marketing, B2B content strategy copywriting and storytelling, Performance marketing and funnel optimization, Email marketing and drip campaign management, LinkedIn Campaign Manager and paid campaign execution