About the Role

We're hiring a YouTube & Video Growth Manager to own the growth, performance, and output of our video channels across India and global markets. This is a player-coach role — you will personally edit, package, and ship videos today, while building the systems, playbooks, and eventually the team that will scale this function tomorrow.

You will own multiple YouTube channels end-to-end: editing long-form videos and Shorts with your own hands, running livestream production, designing or directing thumbnails, and using YouTube Studio data to decide what we publish next. As channels grow and budget unlocks, you will hire and lead editors, designers, and livestream operators reporting into you.

The ideal candidate has personally grown YouTube channels in India, edits fast and well, understands the algorithm at a working level, and is hungry to grow into a team leader within 6–12 months.

Core Objective:

Build and scale our YouTube and video ecosystem into a primary growth and acquisition channel — driving subscriber growth, deep retention, livestream reach, and measurable lead conversion to our products.

Key Responsibilities:

Hands-on production (today)

• Personally edit long-form videos and Shorts with strong pacing, hooks, subtitles, motion elements, graphics, transitions, and audio balancing

• Personally run livestream production using OBS, StreamYard, or similar — scene setup, overlays, audio/video routing, screen sharing, guest handling, full technical execution

• Design thumbnails or art-direct freelancers; own thumbnail and title A/B testing

• Cut down livestreams into highlights, Shorts, and promotional clips with fast turnaround

• Maintain raw footage, project files, and version control across all channels

Channel ownership & strategy

• Own performance of multiple YouTube channels — long-form, Shorts, livestreams, and cross-posted content for Instagram, TikTok, X, and Telegram

• Set the editorial and packaging direction based on YouTube Studio data (retention curves, CTR, traffic sources, search intent)

• Run a weekly performance review cadence and adapt the content slate accordingly

Livestream leadership

• Plan and execute scheduled livestreams as well as reactive livestreams for market-moving news with fast turnaround

• Own pre-stream rehearsal, mid-stream execution, and post-stream cutdown pipelines

• Build the livestream SOP — equipment, setup checklist, backup plans, guest onboarding

Packaging & algorithmic performance

• Own thumbnail testing, title iteration, hook engineering, and chapter strategy

• Run structured A/B tests on titles and thumbnails; document what works per channel

• Translate algorithm learnings into a continuously improving content playbook

Team building (next 6–12 months)

• Define hiring needs as channels scale — editors, thumbnail designers, livestream operators

• Build SOPs and quality standards before hiring so the team you build is leveraged, not chaotic

• Recruit, onboard, and manage direct reports as the function grows

Cross-functional coordination

• Work closely with creators, community, growth, and design teams on calendars, campaigns, and launches

• Align video output with marketing campaigns, product launches, and partnership beats

Requirements

• 4+ years in video production with strong, current hands-on editing skills

• Proven track record growing YouTube channels in India — please share channels and numbers

• Expert-level proficiency in Premiere Pro, After Effects, Final Cut Pro, or CapCut — you will edit daily

• Hands-on experience running livestreams on OBS, StreamYard, or similar

• Deep working knowledge of YouTube Studio analytics — retention, CTR, traffic sources, browse vs search performance

• Demonstrated understanding of Shorts, Reels, and TikTok performance mechanics

• Strong eye for pacing, storytelling, hooks, subtitles, thumbnails, and audience attention

• Ability to ship fast without sacrificing quality

• Strong organizational discipline across files, deadlines, and multi-channel workflows

• Ambition to grow into a team leader — this role scales into a manager-of-managers track

Preferred Experience

• Background in crypto, trading, finance, fintech, or creator-led education

• Experience running long-duration livestreams or webinars

• Familiarity with motion graphics and basic audio cleanup

• Portfolio of channels you personally helped grow, with verifiable metrics

• Prior experience mentoring junior editors or running small creative teams

YouTube & Video Growth Manager

Youtube Channel Manager