About The Opportunity

A fast-scaling performance-driven marketing agency operating across India, we partner with D2C brands, SaaS startups, and e-commerce players to scale user acquisition, retention, and ROI through data-led campaigns. Our team thrives on real-time optimization, platform mastery, and creative testing — turning ad spend into measurable growth. We're hiring a Performance Marketing Specialist to own high-impact campaigns on Meta, Google, and emerging platforms.

Role & Responsibilities

Plan, execute, and optimize paid media campaigns across Meta Ads, Google Ads, and programmatic platforms to hit CAC, ROAS, and LTV targets.
Build audience segments, A/B test creatives, landing pages, and bidding strategies based on performance data and user behavior.
Monitor and report campaign metrics daily — CPAs, CTRs, impressions, conversions — and pivot budgets for maximum ROI.
Collaborate with creative and content teams to produce high-converting ad assets tailored to platform best practices.
Integrate UTM tagging, Google Analytics 4, and MMP tools (e.g., AppsFlyer, Branch) to track funnel performance and attribution.
Stay ahead of platform algorithm updates and emerging ad trends to recommend scalable, testable growth strategies.

Skills & Qualifications

Must-Have
Meta Ads Manager
Google Ads
Google Analytics 4 (GA4)
UTM Tracking
Facebook Pixel
A/B Testing
CRM Integrations (e.g., Klaviyo, Mailchimp)
Excel or Google Sheets for data analysis
Preferred
TikTok Ads experience
AppsFlyer or Branch integration
Basic SQL or Looker Studio for advanced reporting

Benefits & Culture Highlights

Fast-paced, meritocratic environment where your impact directly moves revenue needles.
Access to cutting-edge tools, weekly platform training, and real-time performance dashboards.
Hybrid/remote flexibility after probation + performance bonuses tied to campaign ROI.

Skills: analytics,google,platforms,data,google ads,campaigns,performance marketing,testing,google analytics,marketing agency

SAAS B2B Performance Marketing Specialist