About Exotel

At Exotel, we're building the future of customer conversations.
From voice and messaging to AI-powered customer engagement, Exotel powers communication for some of the largest brands across banking, e-commerce, healthcare, logistics, and internet businesses. As AI transforms how businesses interact with customers, we're looking for a Content Manager who can help shape the narrative for the next era of customer experience.

This is a high-impact role for someone who loves storytelling, understands B2B SaaS, and can blend thought leadership, SEO, social media, and brand communication into content that people actually want to engage with.

What You'll Do

Thought Leadership & Long-form Content

Own Exotel's long-form content strategy across blogs, ebooks, reports, case studies, landing pages, and customer stories.
Build compelling narratives around AI, customer experience, conversational engagement, and enterprise communication.
Partner with leadership, product, and marketing teams to create sharp, insight-led thought leadership content.
Drive SEO-led content initiatives to improve organic visibility, traffic, and inbound pipeline.
Turn product launches, customer insights, and industry trends into meaningful stories.

Social Media & Executive Branding

Manage Exotel's social media presence across LinkedIn, X, YouTube, and emerging channels.
Create engaging content calendars, including leadership content, event storytelling, product narratives, and trend-led content.
Work closely with founders and leadership teams on executive branding and social storytelling.
Experiment with new content formats, including AI-assisted content, video snippets, carousels, and real-time event content.

Brand & PR

Support brand and PR initiatives, including press releases, award submissions, media opportunities, and event communications.
Collaborate with internal stakeholders and external agencies to maintain consistent messaging and positioning.
Help strengthen Exotel's voice in conversations around AI, CX, and enterprise communication.

Content Operations & Performance

Manage editorial calendars and content workflows across teams and contributors.
Collaborate with design, product marketing, demand generation, and agencies to execute campaigns.
Track performance across content, SEO, and social channels and optimise based on engagement and business impact.
Use AI tools and modern workflows to improve speed, creativity, and scale.

What We're Looking For

5-8 years of experience in content marketing, brand, editorial, or communications roles in B2B SaaS or technology companies.
Excellent writing and storytelling skills with the ability to simplify complex technology concepts.
Experience managing social media and executive communication for B2B brands.
Exposure to PR, media relations, or corporate communications is a plus.
Familiarity with AI tools and modern content creation workflows.
Someone who can think strategically but is equally comfortable executing hands-on.

Bonus Points

Experience in CX, AI, cloud communication, contact centre, or enterprise SaaS categories.
Experience working in fast-paced startup environments.
A portfolio showcasing long-form content, campaigns, or social storytelling with measurable impact.

Lead Content Marketer -Brand & Social