Job Description

Location: Gurugram or Mumbai

Job Description: This role sits at the intersection of domain expertise and commercial impact – driving the growth of foundational research solutions, while being anchored in research thinking and conceptualising solutions to address client's business problem.

Responsibilities

1) Solution Ownership and Commercial Growth

Accountable for CB&I portfolio, especially - Consumer studies including U&A , segmentation and shopper studies + Syndication, which are core to CB&I.

Close partnership with India commercial leaders in defining the outreach for the above and EEMEA CB&I Practice leader (specific consumer + syndication focus)

Identify the solutions / study types with the highest revenue opportunity

Ensure India needs are met in product development & marketing roadmap

Provide India teams visibility to product plans and timelines

Providing the necessary training to the commercial team to enable strong client engagement across U&A, Segmentation, Shopper studies and custom work.

2) Solution Enablement

Drive a step-change in how CB&I solutions are understood, positioned and adopted across clients and internal teams

Build a strong India community around these solutions portfolio:

A community that is formed with Sales & Delivery teams

Cross industry and client's opportunities / Best practice sharing

Create and maintain central Knowledge Management drives to enable the community

Partner with the India practice lead to build and execute the Go-to Market plans for CB&I Practice solutions under remit:

Campaign calendar (including client roadshows / outreach) & content

Commercial Decks / Proposal Decks

One pagers, Pitch decks , Battle cards

Create and coordinate TL, Webinars and Industry Events (with Inside Sales support)

Product kit adaptation to India: Rate cards, Commercial Policies and Discounts, Communication kit (one-pagers, detailed product presentation, etc).

Ensure that India Client business partners are enabled with best-in-class training materials:

Ensure sales decks & pitch perfect examples are available

Develop automated gift of content (in partnership with Inside Sales)

Execute and coordinate the training plan

Connect with account leads and Practice counterparts in other countries to identify opportunities to apply in India

3)How to Operate

Play a visible role in shaping India's CB&I agenda and influencing regional priorities

This is a individual contributor role and reports to India CB&I & B&M Practice leader supporting India. Additionally, the role requires working on regional pitches and supporting EEMEA countries

The role requires Strong alignment with commercial leaders in India and Regional Practice leader

Connect with business partners in India to define prioritizations (if necessary), clients to focus upon, new logos to pitch and critical pitches to lead and lend support on

Accountable for new product activation

Partner with account teams on strategic client engagements, bringing in solution expertise, shaping proposals and leading key pitches where required

Lead / heavy support to major RFPs

Proposal writing for inbound briefs and supporting the Vertical sellers

Continuous support to India sales teams in the definition of the best solution for client specific needs– Where to pitch what and how

Identify white space in the portfolio / unmet client needs

4) Financial Management

Drive business performance across revenue, pipeline development and solution adoption metrics

Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets

Qualifications

Master's degree or a Diploma in Marketing

Minimum 10-12 years experience in the Marketing, Customized Research industry

Prior working experience on Segmentation and U&A studies is a must and experience in Shopper studies will be an added advantage.

Has knowledge of research techniques and methodologies

Has strong analytical skills and business commercial acumen

English level: advanced oral and written

High Negotiation, Problem Solving & Communications Skills

Teamwork: Ability to work with others on tasks and activities without necessarily being the leader

Influence skills, good level of relationship / networking, internal and external

Self-starter with solid organizational and planning skills

High level of energy, motivation, drive, enthusiasm, initiative, commitment and professionalism.

Additional Information

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ's AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

CB&I Practice Specialist, SA&I, India