About Role:

We are seeking a highly motivated, detail-oriented Senior Marketing Operations Specialist to join our marketing team, with a dedicated focus on account research, contact discovery, and target database development. If you are a self-driven individual with a passion for marketing operations and a desire to contribute to our organization's success, we would love to hear from you.

Roles & Responsibilities:

Oversee the day-to-day operations of data processes, including data collection, cleansing, transformation, and validation.
Conduct deep account and contact research using ZoomInfo, LinkedIn Sales Nav, Apollo, Clay, and public sources to identify decision-makers and buying committees.
Use AI tools (Clay, ChatGPT/Claude, Perplexity) to scale research workflows, extracting capital project data, leadership info, and trigger events from agency websites and public records.
Own the marketing database as the company enters its next phase of high growth. Serve as the single point of accountability for account and contact data.
Build and manage an ecosystem of databases and data vendors to ensure we have the best possible data coverage
Evaluate and recommend new research tools, AI capabilities, and data sources to keep ahead of the curve.

Required Skills and Experience:

Minimum 5 years of total experience.
Any degree in Marketing, Business, or a related field.
Strong understanding of Salesforce CRM capabilities and best practices.
Experience with data management tools like DemandTools, Data Loader, etc., that help with data imports, exports, and data cleansing activities.
Proven track record of building a marketing database from the ground up
Excellent problem-solving and analytical skills.
Strong attention to detail and commitment to data integrity.
Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

Preferred Skills and Experience:

2-3 years of experience as a Salesforce Admin or similar role.
Proficiency in data analysis tools such as MS Excel, SQL, or similar programming languages.

Senior Specialist - Marketing Operations