The Intern – Consumer Marketing will be responsible for developing and implementing comprehensive social media strategies to enhance brand visibility, engage customers, and drive traffic and sales. The ideal candidate will possess a deep understanding of social media platforms, trends, and best practices, as well as a passion for e-commerce and digital marketing.

Department: Consumer Marketing

Job Type: Paid Internship (Work from Office)

Location: Bangalore

Experience: 0- 1 Years

Duration: 4 Months

Roles & Responsibility

Strategy Development:

Develop and execute social media strategies aligned with overall marketing objectives and brand identity.
Identify key target audiences and tailor content to effectively engage and resonate with them.
Stay abreast of industry trends and competitor activities to continually refine and optimize strategies.

Content Creation And Management

Create compelling and visually appealing content (including but not limited to images, videos, and copy) for various social media platforms such as Instagram, YouTube, Snapchat, LinkedIn, Pinterest, etc.
Plan and schedule content calendars to ensure consistent and timely posting.

Campaign Execution

Plan and execute social media campaigns (including promotions, contests, influencer partnerships, etc.) to drive user engagement, traffic, and conversions.
Collaborate with cross-functional teams (e.g., marketing, sales, product development) to integrate social media initiatives with overall business objectives.

Performance Analysis And Reporting

Monitor and analyze key performance metrics (e.g., reach, engagement, conversion rates) to assess the effectiveness of social media efforts.
Generate regular reports summarizing campaign results and provide actionable insights for continuous improvement.

Skills & Experience

Bachelor's degree in Marketing, Communications, Business Administration, or related field.
Strong understanding of social media platforms, algorithms, and analytics tools.
Excellent written and verbal communication skills.
Creative thinker with a passion for storytelling and visual aesthetics.
Ability to work independently and collaboratively in a fast-paced environment.
Detail-oriented with strong organizational and time management skills.
Familiarity with e-commerce platforms and digital marketing principles is a plus.

Intern - Consumer Marketing