Role Overview

We are looking for a Campaign Manager to lead the execution of high-impact CRM campaigns across global markets. This role sits at the intersection of marketing automation, data driven communication, and campaign operations.

You will be responsible for managing complex email journeys, coordinating with regional stakeholders, and ensuring seamless execution across automation platforms while maintaining high standards of QA and personalization.

This role is ideal for someone who thrives in a fast-paced environment and enjoys working on large scale marketing programs powered by data and dynamic content.

Key Responsibilities

Campaign Execution

Build, execute and optimize CRM campaigns across marketing automation platforms
Manage multi-market campaign deployments with localized content, languages and offers
Ensure campaigns follow structured workflows including approvals, testing and scheduling

Dynamic Email Development

Work with dynamic content frameworks including AMPscript driven templates
Manage modular email components pulling data from content repositories and data extensions
Coordinate closely with developers to ensure correct logic, personalization and automation triggers

Campaign Operations & QA

Own campaign QA processes including rendering checks, responsiveness testing and link validation
Maintain campaign documentation, deployment calendars and execution logs
Troubleshoot campaign issues and coordinate quick resolution across teams

Stakeholder Coordination

Collaborate with regional marketing teams, designers, copywriters and developers
Manage campaign briefs, content matrices and localization requirements
Ensure timely delivery of campaigns across APAC, EMEA and other regions

Performance & Optimization

Track campaign performance including delivery, open rate, engagement and conversions
Support reporting and insights to improve campaign effectiveness
Recommend improvements in campaign workflows and automation processes

Required Skills & Experience

4 to 7 years experience in CRM, marketing automation or lifecycle marketing
Strong hands-on experience with marketing automation platforms such as Salesforce

Marketing Cloud, Pardot, Eloqua or similar

Experience working with dynamic email frameworks and personalization logic
Familiarity with AMPscript or similar scripting logic is preferred
Strong understanding of email deliverability, QA processes and campaign deployment best practices
Experience managing multi-market or multi-language campaigns is a strong advantage
Strong attention to detail and ability to manage multiple campaigns simultaneously

Ideal Background

Experience working with global brands or regional campaign operations
Exposure to dynamic template ecosystems and automated email personalization
Comfortable working with campaign data, content matrices and modular email systems
Agency or high-volume campaign operations experience is preferred

What We're Looking For

A strong operator who can manage complex campaign execution with precision
Someone who understands both the technical and marketing aspects of CRM
A proactive problem solver who can navigate dynamic briefs and fast timelines

SFMC Campaign Manager