Role Purpose:

The Senior Manager – Digital Marketing is responsible for leading the organization's digital marketing strategy to drive brand visibility, engagement, lead generation, and growth across digital platforms.

Key Responsibilities:

Develop and execute end-to-end digital marketing strategy aligned with organizational goals.
Lead digital campaigns across social media, search, display, email, website, and video platforms.
Oversee content marketing, SEO, SEM, paid media, and social media marketing.
Drive lead generation, conversion optimization, and audience growth.
Manage brand positioning, messaging, and online reputation.
Analyze campaign performance using analytics and dashboards; optimize ROI.
Coordinate with creative, media, technology, and operations teams.
Manage marketing budgets, agency partners, and vendors.
Plan and execute digital promotions for events, programs, and campaigns.
Ensure consistency in brand guidelines and communication across platforms.
Stay updated on digital marketing trends, tools, and platform policies.
Lead, mentor, and develop the digital marketing team.

Skills & Competencies:

Strong expertise in SEO, SEM, social media marketing, paid ads, and analytics.
Hands-on experience with Google Ads, Meta Ads, YouTube, LinkedIn, and marketing automation tools.
Data-driven mindset with strong analytical and reporting skills.
Excellent strategy, planning, and execution abilities.
Strong leadership, communication, and stakeholder management skills.
Creative thinking with a strong understanding of content and audience behavior.

Qualification & Experience:

Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred).
10+ years of experience in digital marketing, with 5+ years in a leadership role.
Experience in large brands, agencies, media organizations, or mission-driven organizations preferred.

Senior Manager - Digital Marketing