Job Title: Graphic Designer & Video editor (AI-Driven)

Location: Mohali (On-site)

Shift: US Night Shift (7:30 PM - 4:30 AM IST)

Market: United States (Residential Solar)

About The Role

We are looking for a highly creative and performance-driven Creative Designer & Video Content Specialist who can own end-to-end visual content production. This role blends design, video production, and AI-powered workflows to create high-impact creatives that drive engagement and conversions in the US residential solar market.

Key Responsibilities

Multi-Format Design

Create high-impact static creatives for Facebook, Instagram, LinkedIn, and landing pages

Design technical diagrams, solar process infographics, pitch decks, and website visuals

Develop scroll-stopping ad creatives optimized for performance and conversions

Video Production

Script, edit, and produce short-form videos (Reels, TikToks, Shorts)

Create mid-form educational and explainer videos for YouTube

Add motion graphics, subtitles, transitions, and strong hooks tailored for US audiences

AI-Integrated Creative Workflow

Leverage AI tools to enhance speed and quality of content production, including:

ChatGPT for script ideation, hooks, and ad angles

Higgsfield, Krea for visual generation and concept exploration

HeyGen for AI avatar-based content

InVideo for rapid video prototyping

Other emerging AI tools for creative experimentation

Combine AI efficiency with strong human creative judgment

Ad Creative Optimization

Collaborate with the marketing team to A/B test creatives

Develop multiple variations (headlines, thumbnails, hooks, CTAs)

Suggest new creative strategies based on performance data insights

Continuously optimize creatives to improve conversion rates and reduce CPL

Brand Consistency

Maintain and evolve brand guidelines to ensure premium, clean, and trustworthy visuals

Align all creatives with US market aesthetics and expectations

Balance performance marketing goals with strong brand positioning

Asset & Workflow Management

Independently manage the creative production pipeline

Maintain an organized library of raw footage, templates, thumbnails, and final assets

Build reusable templates to scale content production efficiently

Requirements

2-5 years of experience in graphic design and video content creation

Strong portfolio showcasing ad creatives, motion graphics, and video editing

Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)

Experience With AI Creative Tools Is Highly Preferred

Understanding of performance marketing creatives (especially for US audience)

Ability to work in a fast-paced, high-ownership environment

Graphic Designer & Video Editor