performance marketing, performance optimisation, publisher monetisation, integrated campaigns, media strategy, audience strategy, agency strategy, data-driven marketing, digital media ecosystems, programmatic attribution, digital advertising

Cards, customer engagement strategies, marketing campaigns, commercial performance, Payments, Stakeholder Management, consumer apps, Web3 financial products, Digital Banking, partnerships, fintech

Financial Services, Negotiation, Data-driven Mindset, Partnerships, Fintech, Stakeholder Management, Investment Platforms, Commercial Acumen, Business Development, Communication

Microsoft Power Bi, Microsoft Excel, Adobe Analytics, Reporting Tools, AI tools, Data Analysis, paid media strategy

Google Tag Manager, Google Analytics, Google Data Studio, Google Ads, Conversion Rate Optimization, Youtube, Programmatic, Looker, Performance Marketing, Meta Ads

Analytical Skills, Crisis Management, Social media, Project management, Storytelling, communications strategy

Google Analytics, Data Integration, Google Data Studio, MarTech Tools, Conversion Rate Optimization, Growth Marketing, Youtube, Programmatic, Looker, Performance Marketing, Meta Ads

Google Analytics, Data Integration, Customer Segmentation, marketing measurement and attribution techniques, Google Ads, brand and performance marketing, offline measurement, MTA attribution, MMM, Google Marketing Platform