Job Title: Digital Marketing Executive

Location: Pune

Department: Sales & Marketing

Job Summary:

We are seeking a highly motivated and creative Executive to join our dynamic Marketing & Communications team. This role requires a strong understanding of digital marketing principles and a proven ability to design visually appealing and engaging content. The successful candidate will be responsible for developing and executing integrated digital marketing campaigns, creating high-quality graphic designs, and managing social media presence.

Key Responsibilities:

Graphic Design:

Design visually appealing and engaging graphics for various marketing materials, including social media posts, website banners, brochures, presentations, and advertisements.
Create high-quality images and videos for use in marketing campaigns.
Ensure brand consistency across all marketing materials.
Maintain a library of high-quality stock photos and graphics.

Social Media Management:

Develop and implement social media strategies across various platforms.
Create and curate engaging content for social media channels.
Monitor social media conversations and respond to inquiries and comments promptly.
Analyze social media performance and identify areas for improvement.
Build and maintain a strong online community.

Digital Marketing:

Plan, execute, and monitor digital marketing campaigns across various channels including social media marketing (SMM), email marketing, and content marketing.
Manage and optimize paid advertising campaigns on platforms like Google Ads, social media platforms (Facebook, Instagram, LinkedIn, etc.).
Track campaign performance using relevant metrics and provide regular reports.
Conduct market research and competitor analysis to identify opportunities and optimize marketing strategies.
Stay up-to-date with the latest digital marketing trends and best practices.

Content Marketing:

Develop and execute content marketing strategies, including blog posts, articles, white papers, and infographics.
Ensure all content is high-quality, informative, and engaging.
Optimize content for search engines (SEO).

Web Development & Maintenance:

Manage and update the company website using Content Management Systems (CMS) like WordPress or Elementor.
Implement basic frontend changes (HTML/CSS) to improve UI/UX and ensure website responsiveness.
Design and build high-converting landing pages for specific marketing campaigns.
Perform regular website audits to ensure all links, forms, and media are functioning correctly.

Qualifications & Experience:

Bachelor's degree in Marketing, Communications, Design, or a related field.
4-6 years of experience in digital marketing and graphic design roles.
Proven experience in developing and executing successful digital marketing campaigns.
Excellent written and verbal communication skills.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Strong attention to detail and organizational skills.