Assistant Manager – SEO

Company: Amber (amberstudent.com)

Location: Pune (Work From Office- Viman Nagar)

Job Type: Full-time

About Amber

Amber is a global student accommodation platform helping students find and book ideal housing near top universities worldwide. With a presence in 100+ cities and partnerships with 300+ property providers, we're transforming the student housing experience through technology, transparency, and data-driven growth.

Role Overview

We're looking for a skilled and analytical Assistant Manager – SEO with 2–3 years of hands-on experience to scale our organic growth across global markets.

You will drive technical and content SEO initiatives, analyze performance data, track keyword rankings, and stay ahead of evolving trends like Google's Generative Search (SGE/GEO) and Answer Engine Optimization (AEO).

Key Responsibilities

Conduct in-depth keyword research, URL mapping, and content gap analysis for service, city, and blog pages.
Perform technical SEO audits (Screaming Frog, Google Search Console, PageSpeed Insights) and collaborate with developers to fix crawl, indexation, and Core Web Vitals issues.
Monitor and report rank tracking across high-priority keywords and regions using Ahrefs and SEMrush.
Build automated SEO dashboards/reports in Google Sheets and Looker Studio using advanced formulas.
Perform competitor analysis to benchmark performance and identify new backlink/content opportunities.
Implement and optimize schema markup (FAQ, Review, How-to, etc.) to enhance rich results and AI Overview visibility.
Stay updated on Google algorithm changes, SGE/AEO developments, and zero-click SERP trends.
Support link-building and content teams by surfacing high-opportunity pages and keywords.

Required Skills & Experience

2–3 years of SEO experience, ideally with marketplaces or global B2C platforms.
Proficiency in Screaming Frog, SEMrush, Ahrefs, Google Search Console, and GA4.
Strong analytical skills with advanced Google Sheets/Looker Studio reporting.
Expertise in rank tracking, SERP feature targeting, and competitor benchmarking.
Knowledge of emerging trends like GEO/SGE, AEO, and entity-based search.
Ability to collaborate with product, content, and engineering teams.

Bonus Points

Experience in mobile/app SEO (ASO for iOS/Android).
Familiarity with China-specific SEO platforms (Baidu, Sogou, Shenma).
Exposure to international SEO strategies.
Experience with Looker Studio connectors, automated reporting, or SEO-related Python scripts.

Why Join Amber

Work at one of the fastest-growing global student platforms.
Solve high-scale SEO challenges across international markets.
Flat hierarchy with high ownership and direct access to leadership.
Collaborative team that values innovation, data, and transparency.

Assistant Manager-SEO