This role is for one of our clients
Company Name: Talent Affair

Seniority level: Mid-Senior level

Min Experience: 2 years

Location: Kolkata

JobType: full-time

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We are looking for a dynamic and result-oriented Performance Marketing Executive with 2-5 years of experience in managing digital advertising campaigns and driving measurable business growth through paid marketing channels. The ideal candidate should possess strong expertise in Performance Marketing, Paid Media, and Google Ads, along with the ability to analyze campaign performance, optimize conversions, and maximize return on investment (ROI).

As a Performance Marketing Executive, you will be responsible for planning, executing, monitoring, and optimizing multi-channel digital campaigns across search, display, video, and social media platforms. You will work closely with marketing, design, and content teams to develop high-performing campaigns that support lead generation, customer acquisition, and brand visibility objectives.

Requirements
Key Responsibilities

Plan, execute, and manage end-to-end performance marketing campaigns across various paid media platforms
Create, optimize, and scale campaigns using Google Ads, including Search, Display, Shopping, YouTube, and Performance Max campaigns
Monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, impressions, conversions, and quality score
Conduct keyword research, competitor analysis, audience targeting, and bid strategy optimization to improve campaign efficiency
Manage and optimize paid media campaigns across platforms such as Meta Ads, LinkedIn Ads, and other digital advertising networks
Analyze campaign data using tools like Google Analytics, Google Tag Manager, and reporting dashboards to derive actionable insights
Perform A/B testing on ad creatives, landing pages, audience segments, and campaign strategies to improve conversion rates
Collaborate with creative and content teams to develop engaging ad copies, banners, and campaign assets
Track budgets, forecast campaign performance, and ensure optimal utilization of advertising spend
Stay updated with the latest digital marketing trends, platform updates, and industry best practices
Prepare regular performance reports and present campaign insights, recommendations, and growth opportunities to stakeholders
Support lead generation and customer acquisition initiatives through data-driven marketing strategies

Required Skills

Strong hands-on experience in Performance Marketing and Paid Media campaign management
Expertise in Google Ads including Search, Display, YouTube, and remarketing campaigns
Good understanding of conversion tracking, pixel implementation, Google Analytics, and campaign attribution models
Experience in audience targeting, bidding strategies, keyword planning, and campaign optimization
Ability to analyze large datasets and make performance-driven decisions
Strong knowledge of digital advertising metrics and ROI optimization techniques
Familiarity with Meta Ads Manager and other social media advertising platforms is an added advantage
Excellent analytical, communication, and problem-solving skills
Ability to manage multiple campaigns simultaneously in a fast-paced environment

Preferred Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field
Google Ads Certifications or relevant digital marketing certifications preferred
Experience working with lead generation, e-commerce, or B2B/B2C campaigns will be an advantage

Experience

2-5 years of relevant experience in Performance Marketing, Digital Advertising, or Paid Media Management