Job Summary

This role is expected to be a key link between Content team and Sales teams and drive the brand philosophy and sales/revenue strategy for the channel to optimize channel inventory. This will be done through effective forecasting, planning, pricing and property integrations based on deep understanding of customer needs and patterns.

Key Responsibilities

Strategic / Policy related KRAs

Implementing the revenue strategy for the channel basis channel objectives, budget for the year, market scenario, competition, etc. to ensure the sales organization achieves overall revenue target
Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities
Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre

Operational / Process / Technology related KRAs

Building an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.
Analyze market trends, Media performance versus Brand parameters and other critical trends.
Support creation of pitch and evaluation of the pitch of annual deals and mega deals
Engage with sales teams for ensuring revenue rationalization by tracking the funnel/pipeline for a healthy business and designing attractive packages for them to take to the market.
Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence.
Evolve constantly on current methodologies & tools to incorporate new approaches to advertisers & sponsors
Work on comprehensive presentations for reviews as required
BI & Other Qualitative/Quantitative Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data points

Financial Accountability / Commercial Impact

Execute impact/ non FCT elements that convert to higher revenue generation
Work with finance and PRS lead to developing annual budgets for respective channels as per company goals
Support creation of annual deals & monthly deals, monitoring channel performance within & outside Genre
Identify & highlight opportunities to CSP/ RH/CH

Skills & Attributes to success

Business Acumen
Planning and organizing
Influencing Skills
Result Orientation
Negotiation Skills

Preferred Education & Experience

MBA/master's With 2+ years of post-qualification experience, preferably from Business consulting/ strategy background

Assistant Manager - Product & Revenue Strategy, Marathi & Gujarati Cluster