Assistant Marketing Manager – Diamonds, Jewellery & Luxury Division

Location: Mumbai (On-site) Experience: 6+ Years (Minimum 3 Years in Luxury / Fine Jewellery) Compensation: 10,00,000 – 12,00,000 PA

About The Role

In the world of luxury, every campaign tells a story of aspiration, emotion, heritage, and timeless elegance.

We are seeking a dynamic Assistant Marketing Manager to elevate our Diamonds, Jewellery & Luxury Division. This is a high-impact role for a strategic and creative marketing professional who excels at crafting unforgettable brand experiences and driving measurable business growth in the premium segment.

You will lead end-to-end marketing strategies that blend sophisticated storytelling with data-driven performance to strengthen our presence across India and global markets.

Key Responsibilities

Brand Strategy & Market Positioning

Develop and execute powerful 360° luxury marketing strategies aligned with brand vision and business goals.
Create annual marketing calendars, high-profile campaign roadmaps, and successful new collection launch strategies.
Conduct insightful market research, trend forecasting, competitor analysis, and consumer behaviour studies to uncover growth opportunities.

Campaign Management & Brand Activation

Lead integrated, high-visibility campaigns across Digital, Social, PR, Influencer, Print, Retail, and Experiential platforms.
Partner with creative teams, agencies, and internal stakeholders to deliver cohesive, premium brand narratives and world-class visuals.
Conceptualize and execute exclusive luxury events, experiential activations, influencer collaborations, and memorable customer experiences.

Digital & Performance Marketing

Drive performance marketing initiatives including SEO, SEM, Meta Ads, Google Ads, and social media campaigns.
Monitor KPIs, optimize ROI, and deliver actionable insights using advanced analytics.
Manage CRM strategies and customer lifecycle marketing (using Salesforce) to boost acquisition, retention, and loyalty.

Leadership & Operations

Manage marketing budgets with a sharp focus on efficiency and maximum return on investment.
Coordinate with agencies, media partners, vendors, and influencers.
Mentor junior talent and foster seamless cross-functional collaboration.

Ideal Candidate Profile

Experience

6+ years of proven experience in Marketing / Brand Management.
Minimum 3 years of hands-on experience in Luxury, Fine Jewellery, Diamonds, or High-End Fashion (mandatory).

Technical Expertise

Proficiency in luxury consumer psychology and premium brand storytelling.
Strong working knowledge of:

Salesforce CRM
Google Analytics & Data Studio
Meta Ads Manager
Performance Marketing & Social Analytics tools

Core Competencies

Strategic thinker with excellent execution skills.
Creative mindset with exceptional aesthetic sensibility and attention to detail.
Outstanding communication, presentation, and stakeholder management abilities.
Ability to thrive in a fast-paced, ambitious luxury environment.

Education

Bachelor's degree in Marketing, Communications, Business, or related field.
MBA preferred.

Why Join Us

Shape the future of a fast-growing luxury brand in the diamonds and jewellery space.
Work on high-profile campaigns, exclusive collections, and global-standard brand experiences.
Collaborate with passionate, creative, and ambitious teams in the luxury industry.
Enjoy competitive compensation, excellent career growth opportunities, and the chance to make a lasting impact in the world of high-end jewellery.

If you are a luxury marketing professional who lives and breathes premium branding and wants to create desire-driven campaigns that resonate with discerning customers, we would love to meet you.

Ready to elevate luxury branding to new heights Apply now.

Skills: jewelry,crm,data,management,digital,marketing,customer,salesforce