About the company

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto Make Life Simple inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, color, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.

Join us to shape the future of digital payment in India and unlock your full potential.

What's in it for YOU

SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
Dynamic, Inclusive and Diverse team culture
Gender Neutral Policy
Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

Maximize sales inflow at the E-apply website through effective use of digital media, Manage Digital Partners & ensure optimum conversion levels.

Role Accountability

Implement the digital marketing strategy for all allocated channels and partners (Email, SMS, SEM, Display, Social, Remarketing, Content, etc.)
Manage allocated digital channels, creative agencies and partners such as online financial marketplaces, aggregators, and/or affiliates
Drive new card application volume through e-apply channel by effectively leveraging digital media
Drive new partner onboarding for higher application volumes, including conducting ongoing commercial negotiations with them
Work with partners to improve quality of applications to increase approval rates & new account conversions
Manage Digital campaign budgets and schedules to ensure CoA is within approved limits
Optimize display creatives for affiliates
Maintain daily account analytics with Partners
Explore and implement industry best practices and leading trends in digital marketing within SBI Card
Identify and incorporate relevant tools / technology solutions to build efficiencies in organic and digital campaign efforts.

Measures of Success

Online campaign management & Web analytics
New Account (Digital) Acquisition
Partner Management, Stake Holder coordination and management
Cost of Acquisition
Technology Integration & Monitoring

Technical Skills / Experience / Certifications

In-depth understanding of the Digital Medium - Email, Social, SEO/SEM, Display, Remarketing
Broad understanding of technology behind digital marketing
Knowledge of commercials involved in digital media buying
Hands-on experience in implementing digital marketing initiatives

Competencies critical to the role

Customer Orientation
Analytical Ability
Data Interpretation
Verbal & Written Communication

Qualification

MBA or Relevant Post Graduation

Preferred Industry

Digital Marketing Agencies / E-commerce / Banking / Financial Services / Telecom

Assistant Manager - Digital Marketing