Role Overview:

This role will be responsible to lead growth and visibility initiatives across quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart, and other emerging channels. He/ She will focus on driving platform marketing, consumer visibility, campaign planning, media optimization, and growth acceleration for the brand's portfolio within the quick commerce ecosystem.

Role & Responsibilities:

Platform Marketing & Growth:

Develop and execute platform-specific marketing strategies to drive traffic, conversions, and sales growth.
Plan monthly promotional calendars aligned with business priorities and platform opportunities.
Drive visibility initiatives including banners, sponsored ads, homepage placements, search optimization, and category amplification.
Collaborate with platform teams to maximize participation in thematic, seasonal, and mega campaigns.

Campaign Planning & Execution

Lead end-to-end execution of quick commerce marketing campaigns and activations.
Coordinate with brand, creative, and performance marketing teams for campaign assets and communication.
Ensure timely execution of offers, combos, product launches, and visibility campaigns across platforms.
Track campaign effectiveness and optimize based on real-time performance data.

Media & Performance Optimization

Manage platform media spends and optimize ROAS across quick commerce channels.
Analyze campaign metrics including impressions, CTR, conversion, CAC, repeat rate, and basket size.
Drive customer acquisition and retention initiatives through platform-led marketing programs.
Recommend growth opportunities through audience targeting, search trends, and category insights.

Account & Stakeholder Management

Build strong working relationships with platform category and marketing teams.
Negotiate marketing visibility opportunities and joint business plans with partners.
Present business reviews and growth plans to internal and external stakeholders.
Coordinate with supply chain and operations teams to ensure product availability during campaigns.

Analytics & Reporting

Prepare weekly and monthly marketing performance reports.
Monitor competitor activities, pricing trends, and category movements.
Use data-driven insights to improve campaign efficiency and customer engagement.
Identify opportunities for assortment expansion and platform growth

Experience Needed: 3–6 years of experience in Ecommerce Marketing or Quick Commerce Growth roles. Prior experience in D2C, FMCG, Beauty, Wellness, or Nutraceutical brands preferred.

Qualification: Bachelor's degree in marketing, Business, Ecommerce, or related field.

Desire Candidate Profile:

Strong understanding of quick commerce ecosystem and platform marketing levers.
Hands-on experience with campaign planning, media optimization, and growth analytics.
Strong communication, analytical, and stakeholder management skills.
Proficiency in Excel, reporting tools, and ecommerce dashboards.

Key Account Manager Quick Commerce Marketing

Key Account Manager - E Commerce