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Key objectives

Deliver a consistent, scalable field marketing program across India + South East Asia.
Increase pipeline impact by improving event readiness, lead quality, and follow-up discipline.
Create transparency through post-event ROI reporting and continuous improvement.

Key Responsibilities

End-to-end event execution
Own event delivery from planning to wrap-up:

Event calendar inputs, project plans, vendor selection/management, logistics
Booth/collateral coordination, staffing readiness, and on-site execution

Ensure brand and message consistency with approved assets and content bundles.
Sales activation (pre-event and post-event)
Partner with sales to drive structured activation:

Target account lists, invite strategy, meeting booking support
On-site success criteria, roles and responsibilities, daily action plans

Run pre-event readiness meetings and post-event outcomes (content) reviews with sales teams.
Lead capture, qualification, and handoff discipline
Ensure each contact/participant/lead is captured with required data and qualification questions.
Reconcile leads post-event (and daily when needed), and route leads within agreed timelines.
Track follow-up completion against SLA and escalate exceptions to the Regional Marketing Owner.
Post-event reporting and ROI tracking
Deliver post-event reports including:

Outcomes vs targets (leads, meetings, engagement), spend, learnings
Pipeline influence tracking (as defined and agreed with Sales/Marketing)
Next-step actions and improvements for future events

Maintain event learnings log and contribute to playbook updates.
Merchandising management
Own merchandising briefs and supplier coordination:

Sourcing, quality control, delivery timelines, inventory discipline

Ensure merchandising supports the campaign theme and partner activation needs.

Collaboration and interfaces

Reports to: Senior Manager Marketing (Global) (line); day-to-day aligned with Regional Campaign Marketing Owner
Works closely with: Regional and Country Sales teams, Distributors/Partners, Product (for demos/content needs), Digital Agency (as needed), Vendors (event, booth, logistics)

Qualifications / Experience

3–6 years experience in B2B field marketing/events (industrial/technical preferred)
Preferred experience from Mining & Construction industry
Proven event delivery experience across multiple countries or regions
Strong vendor management, logistics planning, and operational execution skills
Experience working with sales teams on target accounts and meeting programs
Willingness and ability to travel significantly across India and South East Asia (up to 50%)

Skills And Competencies

Project management and operational excellence
Stakeholder management (sales, partners, vendors)
Process discipline for lead capture, data quality, and follow-up tracking
Strong communication and problem-solving under time pressure
ROI mindset: measures outcomes and drives continuous improvement
Fluency in English is a must, additional languages are considered a plus

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Specialist Marketing II (Field & Events Marketing Specialist)