Role Overview

The ideal candidate will be responsible for managing and optimizing Google Ad Manager 360 (GAM360) operations, ensuring smooth ad delivery, inventory management, troubleshooting, reporting, and revenue optimization. The candidate should have hands-on experience in programmatic advertising, yield optimization, and publisher monetization strategies.

Key Responsibilities GAM360 Operations

Manage and operate Google Ad Manager 360 (GAM360) platform efficiently.
Create, manage, and optimize:

Ad units
Line items
Orders
Creatives
Inventory structures

Ensure smooth ad trafficking and campaign delivery.
Monitor campaign pacing, performance, and delivery issues.

Monetization & Yield Optimization

Optimize publisher revenue through effective monetization strategies.
Manage and improve:

Fill rates
eCPM
CTR
Overall ad performance

Work on header bidding, Open Bidding, PMP deals, and programmatic demand sources.
Analyze inventory performance and implement yield optimization strategies.

Reporting & Analytics

Generate regular reports on revenue, ad performance, and inventory insights.
Monitor discrepancies, troubleshoot delivery issues, and resolve operational challenges.
Use data-driven insights to improve monetization performance.

Partner & Platform Management

Coordinate with SSPs, DSPs, ad networks, and demand partners.
Manage third-party integrations and ad tags.
Stay updated with industry trends, Google policy updates, and programmatic advertising best practices.

Requirements

2–5 years of experience in GAM360 operations and publisher monetization.
Strong hands-on experience with:

Google Ad Manager 360 (GAM360)
Programmatic advertising
Ad trafficking
Yield optimization

Understanding of:

Header bidding
Open Bidding
PMP Deals
SSPs & DSPs

Strong analytical and troubleshooting skills.
Good understanding of digital advertising ecosystem and ad-serving technologies.

Preferred Skills

Experience with:

Google Ad Exchange (AdX)
Programmatic monetization
Video/display advertising

Knowledge of HTML, JavaScript ad tags, and tracking implementation.
Experience in publisher-side ad operations is preferred.

What We Offer

Competitive salary package
Opportunity to work with global publishers and partners
Fast-paced and growth-oriented work environment
Career growth and learning opportunities

Skills: monetization,gam,programmatic advertising

GAM360 Operations & Monetization Specialist