Job Description

The Principal GenAI Product Manager EMAP will shape and execute Experian EMAP's AIenhanced product strategy across the Ascend and Fraud portfolios.

This is a specialist role in the EMAP Product Management team. You will focus on embedding Generative AI capabilities into core products, reimagining customer propositions, accelerating innovation, and driving adoption across diverse EMAP markets.

Operating horizontally across Product, Engineering, Data Science, Client Delivery, and Market Product teams, you will act as a bridge between global GenAI strategy, regional priorities, and market execution.

You will bring:

Disruptive mindset
Experience with generative AI technologies
Strong product instincts
Convert opportunities into scalable, commercially viable features aligned to Experian's product operating model

What You'll Do

GenAI Product Strategy & Direction

Own the regional GenAI product strategy and roadmap for EMAP across Ascend and Fraud, informed by:
- EMAP customer VOC and market needs
- Regional regulatory and risk considerations
- Global GenAI platforms, priorities, and capabilities
Identify where Generative AI can materially improve customer outcomes, product differentiation, and operational efficiency.
Translate latest GenAI capabilities into clear product intent, priorities, and roadmaps.

Product Discovery & Productisation

Lead discovery of highimpact GenAI opportunities across customer journeys and internal product workflows.
Define use cases with clear value hypotheses, success measures, and risk considerations.
Drive productisation of GenAI capabilities, moving from concept and proof points into scalable, productionready features embedded in core products.
Ensure solutions are designed for repeatability, supportability, and regional scale, rather than bespoke delivery.

Scaling & Adoption Across EMAP

Work with markets and regional functions to scale GenAI use cases across EMAP, with primary focus on customerfacing innovation and considering productivity enablement where it supports product outcomes
Define how GenAI capabilities will be adopted, measured, and evolved over time across markets.
Track outcomes including adoption, productivity gains, customer impact, and product differentiation.

Embedding GenAI into Core Platforms

Partner with Engineering and Data Science to embed GenAI capabilities into existing Ascend and Fraud products, rather than standalone tools.
Ensure GenAI features are explainable and auditable by design aligned to Experian's product operating model and naturally integrated into customer and analyst workflows
Balance rapid innovation with longterm platform integrity, and regulatory compliance

CrossFunctional & GTM Collaboration

Act as a senior product partner across Engineering, Architecture, Data Science, Client Delivery, Market Product, and regional GTM teams.
Collaborate with GTM to shape AIdriven value propositions, pricing inputs, and adoption models, ensuring clear and responsible client messaging.
Influence prioritisation and solution design through strong product judgement, evidencebased tradeoffs, and clear articulation of customer and commercial value.
Operate effectively in a matrixed, global environment without formal line authority.

Governance, Risk & Responsible AI

Work closely with regional and global AI technology teams to ensure GenAI governance, controls, and guardrails are embedded into product design and delivery.
Ensure GenAI product capabilities align with:
Product development and risk frameworks
Legal, compliance, and regulatory requirements across EMAP
Responsible AI principles (fairness, transparency, traceability)

Client CoCreation & Ecosystem Engagement

Cocreate GenAI capabilities with selected clients to validate value, usability, and adoption.
Partner with global technology and AI platform teams to leverage external GenAI providers where appropriate, in line with Experian standards and governance.

GenAI Thought Leadership & Storytelling

Act as an internal GenAI product ambassador for EMAP.
Share success stories, learnings, and impact narratives to support alignment, adoption, and momentum across product teams and markets

What Success Looks Like

GenAI capabilities embedded into EMAP products at scale, not isolated pilots
Tangible improvements in customer decision quality, speed, and usability
Clear, aligned GenAI priorities across product teams and markets
Innovation delivered responsibly, maintaining Experian's standards of trust and compliance

Qualifications

What You'll Bring

8+ years of experience as a Senior Product Manager / Principal PM
Strong grounding in product discovery, productisation, and outcomebased prioritisation.
Deep understanding of Generative AI concepts, patterns, and limitations.
Translate AI capabilities into practical, customerready product features.
Experience communicating complex technical concepts to a variety of audiences with senior stakeholders and technical teams.
Experience operating in regulated or hightrust environments is highly advantageous.

Additional Information

Additional information

Great compensation package and discretionary bonus plan
Core benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more!
25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
You will report to Chief Product Officer
Role Location: Hyderabad
Experian is an equal opportunities employer

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Principal Gen AI Product Manager, EMAP