Business Controller & Finance Operations Lead

About IZI

IZI is a fast-growing consumer electronics and technology brand headquartered in Bhopal. We sell across Ecommerce (Amazon, Flipkart), D2C, offline distribution, and government/tender channels. This is a senior finance hire who owns business numbers and drives decisions.

About the Role

You will own the MIS, revenue control, commercial discipline, working capital, and operational finance across the business. This is not a reporting role — you use numbers to hold the business accountable and drive action.

Responsibilities

MIS and Business Intelligence

Build and own weekly and monthly MIS covering revenue, spend, and profitability across all channels and SKUs
Track CAC, LTV, CM1, CM2 at channel and SKU level
Lead weekly financial reviews — revenue, spend, and profitability — with data prepared and actions proposed
Push corrective action across Ecommerce, Sales, Procurement, and Operations based on MIS findings

Revenue and Commercial Control

Monitor revenue across Ecommerce, D2C, Offline, and Tender — weekly, channel-wise, SKU-wise
Own the price control register — approved price vs actual, deviations, and reasons
Flag margin leakage and pricing deviations immediately
Approve discounts and schemes within delegated limits
Own sales finance for all channels — PO tracking, COGS reconciliation, payment recovery

Spend and Marketing Control

Track all marketing and ad spends by channel — budget vs actual, weekly
Flag overruns with recommendations, not just reports
Hold marketing accountable to ROI and margin structures

Working Capital and Debt Capital

Track DSO, DIO, DPO, and cash conversion cycle weekly
Prepare weekly cash flow report for management
Support CC/OD structuring, NBFC working capital instruments, and CMA preparation if you have experience in this area

Procurement and Inventory

Validate PO financials before commitment
Plan payment requirements and fund availability for procurement cycles
Identify slow-moving and dead stock and propose liquidation strategies

Reconciliations and Controls

Own vendor, marketplace, and distributor reconciliations
Track GRN vs invoice mismatches and marketplace deductions
Maintain credit control — distributor aging, limit enforcement, collection tracking

Requirements

3 to 8 years in operational or business finance
Strong hands-on MIS experience — built and owned independently, not managed through a team
Understanding of channel economics — ecommerce, distribution, or consumer goods background
Advanced Excel
Ability to drive cross-functional accountability through financial data
On-site in Bhopal, full-time

Good to Have

Ecommerce finance experience — Amazon or Flipkart P&L, ad spend control, COGS reconciliation
Experience with debt capital instruments — CC/OD, NBFC working capital loans, channel financing
FMCG, trading, or import business background

To Apply

Send your CV and a brief note on your most relevant experience to [HIDDEN TEXT] with the subject line: Business Controller