Job Description

Roles and Responsibilities:

● Plan and execute influencer marketing campaigns across Instagram, YouTube, to drive brand awareness, audience engagement and visibility among the target student audience.

● Identifying, sourcing, and onboarding potential influencers, education creators and relevant pages from the student ecosystem.

● Negotiating fair rates for content and ensuring the relevant agreements are in place with the influencers.

● Creating content that resonates with brand's target audiences based on research, demographics and other data such as number of views, likes, comments etc.

● Keep oneself up-to-date on influencer trends, education trends, emerging digital trends, best practices etc and plan and execute campaigns accordingly.

● Creating relationships with influencers to foster long-term partnerships.

● Understanding student-focused lead generation campaigns and supporting performance-driven influencer activities whenever required.

● Candidate should have a good understanding of competitive exams such as JEE Main, MH-CET, EAMCET and EAPCET.

● Ensuring that the campaigns are executed according to the set timeline.

Skills Required:

● Strong understanding of brand marketing campaigns and influencer funnels, with the ability to plan, execute and monitor campaigns end-to-end.

● Hands on experience on working with influencers and influencer marketing tools.

● Basic understanding of lead generation campaigns and student acquisition funnels.

● Keen understanding of Gen Z habits and thinking.

● Ability to identify the key trends in the market.

● Well organized with great time management skills.

● Excellent interpersonal and relationship building skills.

● Strong presentation and speaking skills.

● Ability to build and maintain relationships easily.

● Ability to effectively communicate information and ideas in written and verbal format with high attention to detail.

● A proactive and go-getter attitude.

Work Location & Working Days

● Hyderabad

● 5 Day Week

Languages:

● Telugu & English

Influencer Marketing Associate