Job Overview

We are looking for a data-driven and result-oriented Performance Marketing Manager to lead our paid marketing efforts across digital platforms. The ideal candidate will be responsible for driving customer acquisition, optimizing ROI, and scaling revenue for our D2C/E-commerce business.

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns across:

Google Ads (Search, Display, Shopping, YouTube)
Meta Ads (Facebook & Instagram)
Other platforms (LinkedIn, Snapchat, etc. if required)

Manage and scale paid campaigns to drive:

Customer acquisition
Revenue growth
ROAS (Return on Ad Spend)

Analyze campaign performance and optimize based on key metrics:

CPC, CPA, CTR, Conversion Rate, ROI

Develop and execute A/B testing strategies for:

Ad creatives
Landing pages
Audience targeting

Collaborate with creative and content teams for high-performing ad creatives
Manage marketing budgets efficiently and ensure maximum ROI
Track and report campaign performance using tools like:

Google Analytics
Meta Business Manager
Google Tag Manager

Implement conversion tracking, pixels, and attribution models
Stay updated with the latest trends, tools, and platform updates in digital marketing

Key Requirements

3–6 years of hands-on experience in performance marketing (D2C/E-commerce preferred)
Strong expertise in:

Google Ads & Meta Ads
Conversion tracking & analytics

Proven track record of scaling campaigns and improving ROAS
Strong analytical mindset and data interpretation skills
Experience working with Shopify, WooCommerce, or similar platforms is a plus
Knowledge of funnel optimization and customer journey mapping
Excellent communication and team collaboration skills

Preferred Skills

Experience in handling high-budget campaigns
Knowledge of CRO (Conversion Rate Optimization)
Familiarity with email marketing & retention strategies
Basic understanding of SEO

KPIs / Success Metrics

Cost per Acquisition (CPA)
Return on Ad Spend (ROAS)
Customer Lifetime Value (LTV)
Conversion Rate

Skills: performance marketing,conversion rate,google,commerce,platforms,campaigns,d2c

Performance Marketing Manager (D2C/ ECOMMERCE)